Adobe Photoshop
Ahtesham Ghafoor
Amazon Brand Manager
Jhelum
Summary
Professional advertising expert equipped to drive impactful PPC campaigns. Proven track record in optimizing ad performance, managing budgets, and leveraging analytics for strategic decisions. Strong focus on team collaboration and enhancing results, adaptable to changing needs. Skilled in keyword analysis, bid management, and A/B testing, with results-driven mindset that aligns with organizational goals.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Amazon PPC Manager & Graphics Designer
RemoteVA
08.2024 - Current
- Managed Advertising Campaigns : Successfully handled eight diverse brand's on Amazon, overseeing a monthly ad spend of $100, 000 to optimize ROI and drive revenue growth
- Creative Content Development : Designed high-quality listing images, A Content, and promotional videos to enhance product visibility and boost conversions
- Strategic Account Management : Developed and executed data-driven strategies tailored to each brand's goals, ensuring consistent growth and improved KPIs
- Amazon PPC Expertise : Monitored and optimized Amazon advertising campaigns, effectively managing ACOS and maximizing ROAS for multiple brand's
- Cross-Functional Collaboration : Coordinated with stakeholders and teams to align brand vision across product listings, advertising, and creative assets
- Data-Driven Insights : Leveraged analytical tools to identify trends, measure campaign success, and implement actionable improvements to drive performance
- End to End Content Creation : Produced visually compelling and SEO-optimized content, including lifestyle and product-focused imagery and videos, tailored for Amazon's marketplace
- Multi-Brand Coordination : Demonstrated efficiency and organizational skills by managing creative and advertising efforts across multiple brands simultaneously
Amazon Brand Manager
EcomXPRT
05.2021 - 07.2024
- Successfully launched two brand's on Amazon from the ground up, overseeing packaging design, listing creation, content writing, SEO, imagery, A Content, shipping logistics, coupons, promotions, and both on - and off - Amazon advertising
- Managed multiple brand's, including a comprehensive catalog of over 2, 500 SKUs for a Shoe brand on Amazon and Shopify
- Provided complete Amazon account management, implementing diverse strategies to increase sales, optimize ROAS, and manage ACOS effectively
- Oversaw an Amazon PPC ad account with a monthly budget exceeding $100K.Enhanced organic rankings through SEO, improving listing conversions
- Developed and optimized images, A Content, and storefronts to enhance brand presence and user experience
- Utilized various tools, including Sellbrite, Channel Engine, SellerCloud, Perpetua, Slack, Google Sheets, and Trello, to streamline operations and manage projects
E-Commerce Specialist
Urtasker
11.2019 - 05.2021
- Managed a catalog of 1300 SKUs for a clothing brand across multiple platforms, including Amazon Seller Central, Shopify, Walmart, and eBay
- Oversaw daily account management and growth strategies, addressing issues on Amazon Seller Central, Shopify, Walmart, and eBay
- Resolved listing and variation issues across all platforms, ensuring product accuracy and consistency
- Conducted daily monitoring and management of PPC campaigns, testing various strategies to improve ROAS and reduce ACOS by 21%
- Regularly optimized product listings to maximize conversion rates, adapting strategies almost daily
- Monitored account health and managed customer support issues, maintaining a positive seller rating
- Collaborated with the Seller Locker team to secure reimbursements from Amazon
E-Commerce Assistant
Dasktech
02.2019 - 11.2019
- Managed 2 Amazon Seller Central and Vendor Central accounts, overseeing daily operations and strategic growth
- Optimized Amazon PPC campaigns, reducing ACOS to 20% and increasing ROAS significantly
- Worked on product research and sourcing using Helium10 & JungleScout
- Enhanced client listings by refining product data, upgrading images, and creating compelling A Content to boost CTR
- Administered Seller Locker accounts, successfully securing reimbursements from Amazon
Education
Bachelor - Information Technology
University of Central Punjab
01.2018 - 12.2021
Skills
Customer service
Communication skills
Time management
Microsoft Excel
Graphic Design
Keyword research
Dynamic search ads
Search engine marketing
Performance reporting
Display advertising
Bid management
ROI-driven approach
A and B testing
Software
MS Office
Helium10
JungleScout
Sellbrite
Certification
MAG SEO
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeLocation Preference
RemoteTimeline
Amazon PPC Manager & Graphics Designer
RemoteVA
08.2024 - Current
MAG SEO
08-2022
Amazon Sponsored Ads
08-2022
Amazon Brand Manager
EcomXPRT
05.2021 - 07.2024
E-Commerce Specialist
Urtasker
11.2019 - 05.2021
E-Commerce Assistant
Dasktech
02.2019 - 11.2019
Bachelor - Information Technology
University of Central Punjab
01.2018 - 12.2021