Ahmed Raza Ali
CXL Certified Growth Marketer | Paid Social Expert
Islamabad
Summary
Result Oriented Growth Marketer with experience in Paid Social, Paid Search, B2B and demand generation.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
12
12
Certifications
Work History
Paid Social & PPC Specialist
AgencyAnalytics Inc.
Toronto (Remote)
03.2022 - Current
- Solved pixel-tracking issues on Facebook and LinkedIn
- Created and implemented Paid Social plan
- Delivered MQLs and SQLs to the sales team
- Launched and optimized Facebook, LinkedIn, Quora, Reddit and Twitter ads campaigns
Marketing and Growth Lead
uPage Inc.
Islamabad
01.2021 - 02.2021
- Achieved product-market fit with a US-based VC-backed startup
- $0 to $10,000 MRR in 4 months
- Helped the startup raise $500k by hitting the revenue targets
- Launched and scaled paid media campaigns on Facebook and Google to achieve the target leads number
- Sales enablement by training
- Created entire pipeline and technical integration in HubSpot
- Managed hiring with HR and interviewed 100+ candidates for marketing roles
- Scaled the marketing team from 1 person to 25 people within 6 months
- Serviced 150+ clients with 25+ team members
Freelance Paid Social Specialist
Upwork
Islamabad
11.2019 - 01.2021
- Worked with 50+ businesses across multiple verticals
- Spent above $5,000 on advertising profitably for clients
- Facebook and Google Ads campaigns for clients at average 3x ROAS
Paid Media Manager
Impact Tours
Islamabad, Pakistan
02.2016 - 11.2019
- Buying Media from Facebook and Instagram to drive brand awareness and conversions.
- Conducted market research to attract clients in new territories.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
Education
Minidegree - Growth Marketing
Conversion XL
United States 09.2021 - 01.2022
BS - CS, Computer Science
Iqra University
Islamabad 01.2015 - 01.2018
Skills
Media Buying
Social Media Marketing
B2B Demand Generation
Facebook & Instagram Ads
Paid Social
Google Ads
Paid Search
Lead Generation
Account Based Marketing
Conversion Optimization
Product Messaging
Copywriting
Landing Page Optimization
Google Analytics
Google Tag Manager
HubSpot
LinkedIn Ads
Google Tag Manager Server Side
GA4
Websites
Certification
CXL Growth Marketing Minidegree
Timeline
LinkedIn Ads Certification
01-2023
Paid Social & PPC Specialist
AgencyAnalytics Inc.
03.2022 - Current
CXL LinkedIn Ads Certification
01-2022
Minidegree - Growth Marketing
Conversion XL
09.2021 - 01.2022
Marketing and Growth Lead
uPage Inc.
01.2021 - 02.2021
Freelance Paid Social Specialist
Upwork
11.2019 - 01.2021
Paid Media Manager
Impact Tours
02.2016 - 11.2019
BS - CS, Computer Science
Iqra University
01.2015 - 01.2018