Excel
Hi, I’m
Ahmed Qaiser
Research And Business Development
Karachi,Sindh
Summary
Marketing, Research and Governance Profile Personable and energetic individual with significant experience in retail, real estate and mall industry. Committed to value creation through customer centricity. Focus on long term strategy through the marketing pillars of innovation, creativity and continuous improvement.
Overview
10
years of professional experience
6
years of post-secondary education
2
Languages
Work History
Dolmen Real Estate Management (Pvt) Ltd. Karachi, Sindh
Manager - Marketing
01.2019 - Current
Job overview
- Overseeing the functions of Sales, Events and communications for policy check and internal audit
- Leading the digitization of internal processes
- Collaborating with new partners for malls
- Digitized the internal process for Sales team reducing the approval time from 2 days to 3 hours
- Expanded the budgets through cost saving, reusability and partnerships to increase annual events from 12 to 25
- Process improvement between inter and intra department communications for smoother execution
- Identified potential partner along with USP for Gift cards and Loyalty cards for the malls
- Piloted food based and retail based research for identifying new tenants to the malls
- Conducted monthly business analysis to identify replaceable tenants and threats encountered by malls
Dolmen Real Estate Management (Pvt) Ltd. Karachi, Sindh
Associate Manager
01.2017 - 12.2018
Job overview
- Managing the existing functions of loyalty programs, call center along with new responsibilities of customer desk, event management and budgeting for marketing departments
- Lead for all mall alliances and partnerships
- Introduced vendors for Digital, Photography and PR, impacting the social mediums engagement by 400%
- Developed SOPs for events from pre event planning till post event analysis
- Integrated CS team as extended members of marketing for on ground events and expanded their role
- Enhanced the USP of magazines and loyalty cards through discounts
- Conducted thorough mall research to identify 24 different profiles for the mall
Dolmen Real Estate Management (Pvt) Ltd. Karachi, Sindh
Assistant Manager
03.2015 - 12.2016
Job overview
- In charge for establishing the research department, launched the in - house call center and eventually launched and lead the loyalty program of the malls
- Relaunched the loyalty cards and crossed sales of 100 million within 6 months
- Launched in house call center operations, expanded the function to all 3 malls within a year
- Integrated customer data from different sources for profiling and communication
- Handled nationwide Magazine distribution & developed database for 20,000 issuers within 3 months
Engro Foods LtdKarachi, Sindh
Intern
06.2014 - 07.2014
Job overview
- One of the leading dairy FMCG's of Pakistan having product portfolio of Olpers, Omung, Omore and Tarang
- Responsible to ensure timely and quality delivery of then newly launched pasteurized milk of Mabrook
- Ensured timely delivery of milk for home delivery channel through Franchise
- Optimized travelling route of riders for shortest delivery time
Education
Institute of Business AdministrationKarachi
Master of Business Administration from Marketing Management And Research
08.2013 - 06.2015
NED University of Engineering and TechnologyKarachi
Bachelor's of Engineering from Computer Networking And Telecommunications
01.2008 - 12.2011
Skills
Marketing Research
Data Analysis
Product Development
Process Improvement
Partnership Development
Software
Powerpoint
Power BI
Illustrator
Timeline
Manager - Marketing
Dolmen Real Estate Management (Pvt) Ltd.
01.2019 - Current
Associate Manager
Dolmen Real Estate Management (Pvt) Ltd.
01.2017 - 12.2018
Assistant Manager
Dolmen Real Estate Management (Pvt) Ltd.
03.2015 - 12.2016
Intern
Engro Foods Ltd
06.2014 - 07.2014
Institute of Business Administration
Master of Business Administration from Marketing Management And Research
08.2013 - 06.2015
NED University of Engineering and Technology
Bachelor's of Engineering from Computer Networking And Telecommunications
01.2008 - 12.2011