Hi, I’m
Ahmed Kurd
Lahore
Summary
I am a decisive Market Insight Analyst, passionate about driving the company's growth through my creative and innovative data analytical strategies. My expertise lies in analyzing market trends and understanding consumer trends, which empowers me to develop quality business objectives and strategies. Through my experience, I have honed strong communication, organization, management, and problem-solving skills, making me adept at handling multiple accounts seamlessly in a thriving company environment.
Overview
8
years of professional experience
1
Certification
Work History
NIQLahore
Manager Analytics & Insight
10.2022 - Current
Job overview
- Researched industry and technologies to identify and integrate optimal tools for analytics needs.
- Use NIQ data to drive insights, identifying opportunities and threats for our client’s brands
Present key insights to clients –virtually - Used statistical software to analyze and process large data sets.
- Ensure delivery of exceptional insight while fostering strong relationships with senior client personnel
- Introduce additional NIQ services, where appropriate to meet client needs
Pepsi BottlersLahore
Market Insight Analyst
11.2020 - 09.2022
Job overview
- Create and manage KPI dashboards, reports, and consumer preference analysis
- Support management/brand teams with category and brand performance insights.
- Identify growth opportunities, pain points, and market conditions.
- Mentor executive team for optimized business development decisions (pricing, marketing, and distribution).
- Maintain strict confidentiality and present insights visually (graphs, charts, etc.).
Pepsi BottlersLahore
Market Development Executive
08.2018 - 11.2020
Job overview
- Demonstrating consistent achievement of sales targets and exceeding expectations.
- Engaging in frequent travel throughout the designated territory to provide comprehensive training and guidance to company sales representatives.
- Inspiring and driving Sales Representatives to meet and surpass sales quotas, while conducting performance evaluations based on their sales performance.
- Cultivating and nurturing strong working relationships with customers, ensuring exceptional service and prompt resolution of any concerns or complaints.
Izhar-Monnoo DevelopersLahore
Assistant Marketing Manager
02.2018 - 08.2018
Job overview
- Worked with management team to oversee and monitor marketing strategy.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
Reckitt BenckiserLahore
Territory Sales Executive
01.2017 - 01.2018
Job overview
- Developed relationships with prospects to expand sales territory.
- Weekly assigned territory visits and meeting sales targets
Coca Cola Lahore
Intern
07.2015 - 08.2015
Job overview
- Assisted in routine research, investigations and special projects to support work of assigned department.
Education
Lahore School of EconomicsLahore
MBA from Business Administration And Management
12.2020
Lahore School of EconomicsLahore
BBA from Finance & Marketing (Double Majors)
12.2016
Skills
- Data Visualization
- Dashboards
- Analytical Skills
- Operations Processes
- Competitive Analysis
- Business Insights
- Data Analytics
- MS Office
Languages
Urdu, English
First Language
Certification
- Diversity, Inclusion & Belonging
- Inclusive Mindset
- McKinsey Forward Program
Timeline
Manager Analytics & Insight
NIQ
10.2022 - Current
Market Insight Analyst
Pepsi Bottlers
11.2020 - 09.2022
Market Development Executive
Pepsi Bottlers
08.2018 - 11.2020
Assistant Marketing Manager
Izhar-Monnoo Developers
02.2018 - 08.2018
Territory Sales Executive
Reckitt Benckiser
01.2017 - 01.2018
Intern
Coca Cola
07.2015 - 08.2015
Lahore School of Economics
MBA from Business Administration And Management
Lahore School of Economics
BBA from Finance & Marketing (Double Majors)
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