Summary
Overview
Work History
Education
Skills
Websites
Certification
Publications
Client Testimonials or Case Studies:
Hobbies
Industry Experience:
Volunteer Experience:
Languages
References:
Accomplishments
Work Availability
Timeline
Generic
Ahmad Hussain

Ahmad Hussain

Gujranwala

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking

With proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions. .

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Marketing Strategist

Richiora
02.2023 - 01.2024
  • Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and webinars to stay ahead of emerging trends in digital marketing strategy development.
  • Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
  • Developed strategic partnerships with influencers to increase brand reach and credibility.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
  • Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
  • Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
  • Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
  • Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
  • Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
  • Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
  • Increased website traffic with targeted SEO strategies and keyword research.

Digital Marketing Manager

TurnToTech
05.2019 - 02.2023
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
  • Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
  • Established partnerships with industry influencers to expand brand reach and credibility within target markets.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Analyzed competitor activity in marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Boosted brand awareness through creation of engaging social media campaigns.
  • Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivatehigh-performance team culture.
  • Increased customer engagement through social media.
  • Monitored return on investment of online and social media marketing efforts.
  • Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
  • Managed relationships with external agencies to ensure timely delivery of quality creative materials for use in digital advertising campaigns.
  • Boosted brand visibility by developing and implementing comprehensive digital marketing strategies.

Education

Bachelor of Computer Science - Computer Science

COMSATS INSTITUTE OF INFORMATION AND TECHNOLOGY
Lahore, Punjab, Pakistan
12.2023

Skills

  • Digital Advertising
  • Data Analysis
  • Conversion Rate Optimization (CRO)
  • Marketing Automation
  • Web Analytics
  • Content Management Systems (CMS)
  • Social Media Management Tools
  • Campaign Management
  • Competitor Analysis
  • Copywriting
  • Influencer Marketing
  • Mobile Marketing
  • Video Marketing
  • Customer Relationship Management (CRM)
  • A/B Testing and Experimentation
  • Strategic Thinking and Planning
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Digital Advertising

Certification

  • Google Ads Certification
  • Facebook Blueprint Certification
  • Google Analytics Individual Qualification (IQ)
  • Tableau Desktop Specialist Certification
  • Power BI Certification
  • Digital Marketing Institute (DMI) Certification
  • LinkedIn Learning Certifications

Publications

I have Published these articles 

-5 Strategies for Improving Social Media Engagement

-The Impact of Content Marketing on Lead Generation


Client Testimonials or Case Studies:

  • "Working with Ahmad has been a game-changer for our business. Their strategic insights and attention to detail have helped us achieve remarkable results." - William
  • "Ahmad Helped me in achieving my dream sales and getting clients through his skills in Digital Marketing"-Albert

Hobbies

-Research

-Cricket

-Tracking the Online activities of users on website

-Dashboards Creation based on data

Industry Experience:

  • Healthcare: Led digital marketing for hospitals and clinics, focusing on patient engagement and compliance with healthcare regulations.
  • E-commerce: Implemented strategies to drive online sales for retail brands, optimizing product listings and collaborating with e-commerce platforms.
  • Technology: Managed digital marketing for software developers and IT services providers, crafting messaging for tech-savvy audiences.
  • Financial Services: Executed advertising campaigns for banks and investment firms, ensuring compliance with SEC and FINRA guidelines.
  • Legal Services: Developed digital marketing strategies for law firms, enhancing online visibility and attracting clients through targeted advertising and content marketing.
  • Retail & Consumer Goods: Developed omnichannel marketing campaigns for fashion retailers and FMCG manufacturers, driving both online and offline sales.

Volunteer Experience:

Digital Marketing Consultant (Gujranwala,2021)

  • Provided pro bono digital marketing consulting.
  • Developed social media strategies.
  • Managed content creation and posting.
  • Analyzed campaign performance.


Languages

Urdu, Punjabi
Native language
English
Proficient
C2

References:

Reference will be provided on request

Accomplishments

  • Successful Digital Advertising Campaign: Led a comprehensive multi-channel digital advertising campaign, resulting in a 30% increase in online sales and a 25% decrease in cost per acquisition (CPA) over a three-month period.
  • Effective Email Marketing Campaign: Developed and executed a targeted email marketing campaign that achieved a 20% open rate and a 10% click-through rate , surpassing industry benchmarks and driving significant lead generation for the business.
  • Enhanced Social Media Engagement: Enhanced social media engagement and brand visibility by 50% through strategic content planning, community management, and influencer partnerships, resulting in increased follower growth and customer engagement .
  • Optimized Website Performance: Optimized website performance and user experience through A/B testing and conversion rate optimization (CRO) initiatives, leading to a 15% improvement in conversion rates and a 20% decrease in bounce rates .
  • Marketing Automation Efficiency: Spearheaded the implementation of marketing automation workflows, resulting in a 30% increase in lead nurturing efficiency and a 25% reduction in manual workload for the marketing team.
  • Successful Content Marketing Strategy: Developed and launched a successful content marketing strategy that drove a 40% increase in website traffic and a 50% increase in organic search rankings within six months, establishing the brand as a thought leader in the industry.
  • Data-Driven Insights Optimization: Utilized data-driven insights from Google Analytics and other analytics platforms to optimize marketing campaigns, resulting in a 25% increase in return on ad spend (ROAS) and a 20% improvement in marketing attribution accuracy .
  • Integrated Marketing Campaign Leadership: Led cross-functional teams in the execution of integrated marketing campaigns across multiple channels, including email, social media, search, and display advertising, achieving cohesive brand messaging and maximizing campaign effectiveness .
  • Industry Recognition and Thought Leadership: Received recognition as a subject matter expert in digital marketing, contributing articles to industry publications, speaking at conferences, and earning certifications from leading platforms such as Google and HubSpot.
  • Customer Persona Development Collaboration: Collaborated with sales and product teams to develop customer personas, buyer journeys, and segmentation strategies, leading to a 15% increase in customer lifetime value (CLV) and improved customer retention rates .

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Digital Marketing Strategist

Richiora
02.2023 - 01.2024

Digital Marketing Manager

TurnToTech
05.2019 - 02.2023

Bachelor of Computer Science - Computer Science

COMSATS INSTITUTE OF INFORMATION AND TECHNOLOGY
Ahmad Hussain