Ahmad Hayat

PRODUCT HUNTING

Identify trends and demand:

• Use tools like Google Trends, Jungle Scout, and Helium 10 to identify trending products and validate demand.
• Look for products with consistent sales volume and growing interest.

Competition Analysis:

• Assess the level of competition for your chosen product niche.
• Avoid markets dominated by well-established brands and Amazon listings.

Profit Margins:

• Aim for a product with at least a 30–50% profit margin after accounting for costs (manufacturing, shipping, Amazon fees, etc.).
• Calculate your potential profit using tools like the Amazon FBA calculator.

Product Criteria

Size and weight:

• Prefer lightweight and small-sized products to minimize shipping costs and storage fees.
• Products that fit into a shoebox are ideal for keeping costs down.

Price Range:

• Target products are priced between $30 and $70. This range balances affordability for customers with reasonable profit margins for sellers.

PRODUCT SOURCING

Quality Control:

• Ensure the product is of high quality to avoid negative reviews and returns.
• Request samples from manufacturers to evaluate the quality.
  

Unique Selling Proposition (USP):

• Find ways to differentiate your product from competitors (e.g., better materials, additional features, superior packaging).
• Read customer reviews on similar products to identify common complaints and opportunities for improvement.
  

Reliable Suppliers:

Source reliable suppliers using platforms like Alibaba and Global Sources.
Verify supplier credibility by checking their ratings, reviews, and conducting background checks.

Negotiation and Contracts:

• Negotiate favorable terms regarding pricing, minimum order quantities (MOQs), and delivery times.
• Secure a written contract to outline all terms and protect your interests.
  
• Compliance: Ensure your product complies with all relevant regulations and standards in your target market (e.g., safety standards, labeling requirements).
• Check for necessary certifications and testing.
  

Branding:

• Develop a strong brand identity with a memorable name, logo, and packaging design.
• Invest in high-quality packaging to enhance the customer experience and reduce the likelihood of damage during shipping.
  

Intellectual Property:

• Conduct thorough research to ensure your product does not infringe on any existing patents or trademarks.
• Consider filing for a trademark to protect your brand.
  

Marketing and Launch Strategy

Keyword Optimization:

• Perform keyword research to identify relevant keywords for your product listing.
• Optimize your product title, bullet points, description, and backend keywords.
  

Product Listing:

• Create a compelling product listing with high-quality images, detailed descriptions, and informative videos.
• Highlight the benefits and features of your product effectively.
  

Initial Reviews and Ratings:

• Implement strategies to gather positive reviews and ratings, such as early reviewer programs and customer follow-ups.
• Do proxy marketing just to get some initial reviews.

Amazon PPC (Pay Per Click)

• PPC Campaign Management: Sponsored Products, Sponsored Brands, Sponsored Display
• Keyword Research: Helium 10, Google.
• Bid Optimization: Maximizing ROI, reducing ACoS
• Data Analysis: Trend identification, data-driven decisions
• A/B Testing: Ad copy, images, targeting
• Negative Keywords: Reducing non-converting traffic
• Budget Management: Efficient allocation and optimization
• Reporting: Performance reports, actionable insights

eRozgar Training Program

• Wholesale: Learned strategies for sourcing products in bulk from manufacturers and distributors. Gained experience in negotiating terms, managing large inventories, and optimizing pricing strategies to increase profit margins.
• Dropshipping: Acquired knowledge on selecting reliable suppliers, managing customer orders, and ensuring timely delivery without maintaining physical stock. Focused on creating efficient processes to handle customer service and returns.
• Arbitrage: Developed skills in finding price differences between various marketplaces, purchasing low, and selling high on Amazon. Practiced techniques for quick turnover and maximizing returns on investment.