AFNAN HAMID

Freelance / Multiple Brands

01.2023 - 09.2025

Scaled multiple TikTok Shops to $300K+ GMV per month, implementing growth strategies focused on content, affiliates, and paid ads.
Built, managed, and optimized affiliate programs with 100+ creators using TikTok Affiliate Center — boosting total affiliate-driven sales by 65%.
Executed full-funnel campaigns using UGC (creator-generated content) that improved conversion rates by 40% and reduced CPA by 25%.
Designed commission-based tier systems to reward top-performing affiliates, increasing engagement and retention.
Collaborated with PPC, creative, and logistics teams to align ad campaigns and inventory with high-performing SKUs.
Leveraged trend analysis and data insights to identify viral product opportunities and time high-engagement launches.
Produced and optimized short-form videos (TikTok, Reels, Shorts) aligned with TikTok algorithms and viral trends.
Key Achievements:
Consistently achieved $300K+ monthly GMV for partnered shops.
Increased affiliate-generated sales by 65% through optimized creator funnel strategies.
Improved engagement rate by 50% and boosted repeat customer rate by 35%.
Developed and maintained relationships with affiliate partners to enhance brand visibility.
Executed strategic marketing campaigns to drive traffic and increase conversions.
Analyzed affiliate performance metrics to identify growth opportunities and optimize strategies.
Collaborated with cross-functional teams to create effective promotional materials for affiliates.