AFNAN HAMID
TikTok Shop Expert
Lahore
Summary
Results-driven TikTok Shop Expert and Affiliate Management Specialist with 1.5+ years of proven success in scaling e-commerce brands to over $300K GMV per month. Expert in TikTok Shop Operations, Affiliate Program Management, Influencer Collaboration, and Conversion-Focused Campaigns. Skilled in driving sales growth through data-driven strategies, trend-based product launches, and creator-led marketing. Adept at managing affiliate centers, optimizing ROAS, and executing viral marketing strategies that convert traffic into measurable revenue.
Overview
3
3
years of professional experience
Work History
TikTok Shop Expert & Affiliate Manager
Freelance / Multiple Brands
01.2023 - 09.2025
- Scaled multiple TikTok Shops to $300K+ GMV per month, implementing growth strategies focused on content, affiliates, and paid ads.
- Built, managed, and optimized affiliate programs with 100+ creators using TikTok Affiliate Center — boosting total affiliate-driven sales by 65%.
- Executed full-funnel campaigns using UGC (creator-generated content) that improved conversion rates by 40% and reduced CPA by 25%.
- Designed commission-based tier systems to reward top-performing affiliates, increasing engagement and retention.
- Collaborated with PPC, creative, and logistics teams to align ad campaigns and inventory with high-performing SKUs.
- Leveraged trend analysis and data insights to identify viral product opportunities and time high-engagement launches.
- Produced and optimized short-form videos (TikTok, Reels, Shorts) aligned with TikTok algorithms and viral trends.
- Key Achievements:
- Consistently achieved $300K+ monthly GMV for partnered shops.
- Increased affiliate-generated sales by 65% through optimized creator funnel strategies.
- Improved engagement rate by 50% and boosted repeat customer rate by 35%.
- Developed and maintained relationships with affiliate partners to enhance brand visibility.
- Executed strategic marketing campaigns to drive traffic and increase conversions.
- Analyzed affiliate performance metrics to identify growth opportunities and optimize strategies.
- Collaborated with cross-functional teams to create effective promotional materials for affiliates.
Education
Bachelor's - Business & Digital Marketing
University of The Punjab
Lahore, Punjab, Pakistan07-2027
BA - Remote Sensing And GIS
Government College University
Lahore, Punjab, Pakistan 04.2001 -
Skills
TikTok Shop Management & Product Optimization
Affiliate Center Setup, Scaling & Creator Onboarding
Influencer Recruitment & Performance Tracking
Campaign Optimization: ROAS, CPA, CPM, CTR, ER
Paid Ads Management & Conversion Strategy
Social Media Growth, Community Building & Retention
Data-Driven Marketing & Budget Optimization
Trend Research, Viral Product Launch & Video Content Strategy
Cross-Functional Team Collaboration
AI Tools for Marketing Automation & Analytics
TikTok Shop, TikTok Affiliate Center, TikTok Ads Manager, Meta Business Suite, YouTube Studio, Canva, CapCut, Google Analytics, ChatGPT, Notion, Trello, Midjourney, Runway
ADDITIONAL INFORMATION
- Excellent communication, client handling, and team collaboration skills.
- Experienced in influencer negotiation, campaign reporting, and performance tracking.
- Available for remote and full-time opportunities worldwide.
Timeline
TikTok Shop Expert & Affiliate Manager
Freelance / Multiple Brands
01.2023 - 09.2025
BA - Remote Sensing And GIS
Government College University
04.2001 -
Bachelor's - Business & Digital Marketing
University of The Punjab