Seasoned business leader with strong emphasis on operational efficiency and strategic growth. Known for fostering collaborative team environments and delivering consistent results. Reliable in adapting to changing business needs and driving continuous improvement.
Overview
26
26
years of professional experience
2002
2002
years of post-secondary education
Work History
COO / General Manager
Fauji Oil Terminal (FOTCO) & Fauji Trans Terminal
01.2022 - 04.2025
Company Overview: FOTCO, a strategic national asset catering to over 70% of POL import needs of the country is a joint venture between Fauji Foundation Group and Infraavest Ltd, Singapore and is the only private sector oil terminal for handling oil imports and exports in addition to also handling 50% LNG imports in Pakistan.
Reporting to MD Fauji Foundation / Board, have P&L responsibility of three separate entities (US$ 35 million+ top-line).
Rebuilding of Company’s image by collaborating with stakeholders and employees.
Developed data & analytics cell and systems & procedures including KPI based performance culture and ERP Modules to further enhance efficiency across organizations.
Maximized revenue by over 20% by addressing internal and external constraints including growth in customer base and tariffs.
Delivered 10% growth in bottom-line by consolidating and capitalizing synergies across organizations (highest ever dividend payout in last two years).
Successfully altered FOTCO skyline by commissioning major CAPEX reliability and sustainability projects.
Boosted operational efficiency by streamlining processes and implementing cost-saving measures.
Influenced company culture by promoting core values like integrity, accountability, innovation, teamwork, and excellence throughout daily operations.
Maintained P&L and shouldered corporate fiscal responsibility.
Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively.
Partnered with HR on employee engagement initiatives that enhanced workplace morale while reducing turnover rates.
Chief Financial Officer
Khaadi (SMC-Private) Limited
06.2020 - 12.2021
Company Overview: Khaadi is a fast fashion retailer with aspirations to become a global icon for South-Asian fashion.
At the onset of the crises formed a Crisis Committee to actively manage the situation and report daily on all aspects.
Led multiple rounds of credit facility enhancements to fulfill working capital and CAPEX requirements essential for the business to continue (secured +US$ 50 million funded/nonfunded financing facilities from various banks).
Worked closely with the founder to restructure Business Intelligence department and Investment advisors on a potential minority investment.
Negotiated favorable credit terms with banks for increased borrowing capacity and reduced interest expenses.
Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
Chief Ecommerce Officer
Khaadi (SMC-Private) Limited
09.2019 - 05.2020
During COVID, enhanced top line by over + 100% in close coordination with Supply Chain, Logistics, third party Fulfillment and last mile.
Spearheaded ecommerce operations as a separate vertical being 10% of brick-and-mortar sales - Increased overall sales performance by +40% with EBITDA margin improvement by +30%.
Developed long term business strategy for ecommerce expansion (local + international) to contribute at least 20% of the continually growing Brick & Mortar network across the globe.
Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
Chief Commercial Officer – MESA
Khaadi (SMC-Private) Limited
08.2018 - 08.2019
Responsible for streamlining and maintaining smooth operations of the existing outlets in UAE, Qatar & Bahrain and spearheading the growth strategy of the brand in the region.
Increased overall sales performance by +25% through activation of commercial strategies.
Go-to-Market strategies for KSA, Sri Lanka, India and Bangladesh developed to deliver value proposition.
Optimized pricing strategies for maximum profitability while maintaining customer loyalty and satisfaction levels.
Achieved company-wide alignment on commercial objectives through effective communication of goals across all departments.
Collaborated with product development teams to refine offerings based on customer feedback and market demand trends.
Streamlined internal processes, improving operational efficiency and reducing costs.
Director Finance
Khaadi (SMC-Private) Limited
01.2016 - 07.2018
Managed P&L of PKR 15 billion+ for 70 + stores with a focus on optimizing real estate and delivering quality earnings.
Restructured the Finance function including setting up of an in-house Legal, Internal Audit and Treasury division.
Developed and steered the Corporate Strategic roadmap in order to help transition Khaadi from a sole proprietorship to a potential public listed concern.
Optimized cash flow management, significantly improving company liquidity.
Collaborated with executive leadership to develop long-term financial strategies aligned with company goals.
Cultivated an atmosphere of accountability among team members by establishing clear performance expectations coupled with ongoing feedback and support.
Facilitated seamless communication between finance department and other key stakeholders throughout the organization regarding pertinent financial information.
Director Finance & Company Secretary
LOTTE CHEMICAL PAKISTAN LTD
12.2011 - 12.2016
Company Overview: (Formerly part of the ICI / AkzoNobel group of Companies)
Promoted on a fast-track basis to Director Finance & Company Secretary role for this $600 million international company manufacturing PTA.
Gained tremendous regulatory experience setting up a separate Company to house the 48MW cogeneration power project in order to be eligible for exemptions and concessions under the relevant fiscal regulations.
Overhauled and professionalized the entire internal & external financial reporting and developed systems for accurate budgeting, forecasting, cash management, payroll, and disbursements to handle fluctuations in annual activity.
Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
Successfully maintained a positive relationship between the Board of Directors and Shareholders through transparent communication efforts.
Corporate Strategy & Planning Manager
LOTTE CHEMICAL PAKISTAN LTD
06.2008 - 12.2011
Reporting directly to CEO with full responsibilities for reviewing & developing business strategy and addressing cost-based areas through tactical as well as strategic measures.
Also responsible for overseeing the Public Affairs / Corporate Communications function.
Was member of the 6-person senior management team responsible for divestment of PTA business by AkzoNobel.
Championed continuous improvement initiatives within the planning department, identifying opportunities for enhanced performance outcomes.
Streamlined workflow processes, reducing redundancies and increasing overall efficiency in the planning department.
Established standardized reporting systems to provide clear visibility into project status for key stakeholders.
Finance Manager
LOTTE CHEMICAL PAKISTAN LTD
04.2004 - 06.2008
Responsible to oversee all financial reporting, budgeting, general accounting, treasury, procurement-related financial cases & company’s secretarial function.
Renewed focus on operating results by implementing new standard monthly reports and project reviews.
Personally responsible and lead coordinator for implementation of SOX 404.
Strengthened internal controls through regular audits and adherence to regulatory requirements.
Developed comprehensive financial reports for executive decision-making support.
Increased financial efficiency by streamlining and automating financial reporting processes.
Treasury & Financial Planning Manager
LOTTE CHEMICAL PAKISTAN LTD
04.2002 - 04.2004
Responsible for strategic cash planning, monitoring & control of interest costs, working capital, loans ($300 million) & associated interest payments and loan repayments.
Maintained relations with lenders, shareholders, outside analysts and the financial community.
Streamlined budgeting processes for increased efficiency in financial planning operations.
Fostered a culture of continuous improvement within the finance department by consistently seeking out opportunities to enhance operational efficiencies.
Project Manager
ENGRO CHEMICAL PAKISTAN LIMITED
01.1999 - 01.2002
Involved in US$ 10 million project from its conception (3-member team) till successful completion.
Responsible to lead an 18-member team to China for Training.
Responsible for expediting orders for expansion project (US$ 60 million). Awarded Corporate Excellence Award.
Involved in US$ 80 million project from its conception till its launch. Also, involved in Pre-Feasibilities of other projects.
Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Education
MASTER’S IN BUSINESS ADMINSTRATION -
Institute of Business Administration
BACHELOR OF SCIENCE - CHEMICAL ENGINEERING
University Of Rochester
Rochester, New York
BACHELOR OF ARTS - ECONOMICS
University Of Rochester
Rochester, New York
Skills
Goal-oriented professional with a track record of exceeding targets
Proficient in high-stress situations
Skill in cultivating high-performance teams
Analytical decision making
Organizational growth strategies
Collaborative strategy formulation
Talent acquisition management
Cross-departmental collaboration
Strategic execution
Efficiency enhancement strategies
Financial efficiency improvements
Personal Information
Total Experience: 30 years’ experience in Financial Management, Operations, Strategy & Business Development