Learning new marketing methods
ABDUL RAZZAQ
Amazon Advertising Expert
Lahore, Punjab,PB
Summary
At Mass Dynamic Limited, I spearheaded PPC campaigns, enhancing campaign performance significantly through expert keyword research and compelling ad copywriting. My knack for problem-solving and robust competitor analysis led to notable improvements in conversion rates and ROI. Collaborating effectively across teams, I ensured our marketing strategies were seamlessly integrated and highly effective. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Amazon Account Manager
Easy Commerce General Trading
Dubai, United Arab Emirates
05.2024 - 11.2024
- Amazon Account Management & Listing Optimization: Conduct comprehensive listing audits, ensuring optimal keyword integration, enhanced product descriptions, and SEO-focused content to improve visibility and sales performance.
- Advanced Keyword Research & Competitor Analysis: Utilize Helium 10 and other tools for in-depth keyword research and competitor analysis, identifying high-performing keywords and market trends to drive strategic growth.
- PPC Campaign Management & Optimization: Create, optimize, and manage Amazon PPC campaigns by negating irrelevant keywords, refining bids, and strategically allocating budgets to maximize return on ad spend (ROAS).
- Account Health & Issue Resolution: Monitor and resolve account health issues proactively, including customer satisfaction, trademark concerns, and performance-related problems, ensuring adherence to Amazon’s policies and avoiding suspensions.
- Data-Driven Decision Making with Excel & Google Sheets: Leverage advanced Excel and Google Sheets skills to analyze campaign data, track key metrics, generate detailed reports, and provide actionable insights for continuous optimization.
- Strategic Budget Management & Bid Optimization: Allocate and optimize PPC budgets effectively, adjusting bids to align with business goals and improve overall cost-efficiency, driving profitability and sustained growth on Amazon.
Amazon PPC Manager
Mass Dynamic Limited
Lahore, Punjab, Punjab
07.2020 - 04.2024
- Increased overall campaign performance by strategizing and implementing effective PPC campaigns on around 100 SKUs.
- Improved conversion rates by creating compelling ad copy and landing pages tailored to target audience segments.
- Maintained strong relationships with key stakeholders, including clients and platform representatives, ensuring seamless communication throughout projects.
- Boosted brand visibility by targeting high-intent keywords and creating engaging ads that resonated with potential customers.
- Collaborated with cross-functional teams to align PPC strategies with overall marketing goals.
- Conducted ongoing optimization of negative keyword lists to minimize wasted ad spend on irrelevant search queries.
- Optimized ad spend for better ROI through continuous monitoring and adjustments of bids and keywords.
- Conducted market research and competitor analysis to inform search marketing strategies.
Education
Master of Science - Information Technology
University of Sargodha
Sargodha, Punjab, Pakistan 08.2014 - 09.2016
Skills
Keyword research
Interests
Traveling
Reading
Watching Movies
Languages
English
Upper intermediate (B2)
Urdu
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionTeam Building / Company RetreatsQuote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Software
Helium10
Jungle Scout
Microsoft Excel
Google Sheets
Timeline
Amazon Account Manager
Easy Commerce General Trading
05.2024 - 11.2024
Amazon PPC Manager
Mass Dynamic Limited
07.2020 - 04.2024
Master of Science - Information Technology
University of Sargodha
08.2014 - 09.2016
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