Microsoft Excel
Abdul Moiz Tahir
Marketing and Sales Manager – Lubricants
Islamabad,IS
Summary
Performance-oriented Sales Leader offering exceptional record of achievement at Atlas Lubricants. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Encouraging and upbeat leader with sound judgment, decisive nature and problem-solving abilities to handle any business need. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Area Sales Manager (Lubricants)
Atlas Autos Pvt. Ltd.
Rawalpindi / Islamabad, Punjab
07.2024 - Current
- Led a team of Sales Officers throughout the Rawalpindi Territory that achieved a 40% growth in sales revenue (FY 23-24)
- Collaborated on strategic planning for yearly promotional activities, providing insights that boosted brand engagement and sales performance.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Responsible for presenting a comprehensive annual (SKU wise) sales forecast based on market projection & dynamics & micromanagement of these stocks on monthly basis.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Lead pricing strategies, product positioning strategies, and launching of new products by executing well-designed launch plans tailored specifically for each product line.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
- Management of product distribution channels along with load management for distant locations while ensuring nominal cost of logistics.
- Control SAP operations (Customer ledgers, Back-order monitoring, and sales reports on weekly and monthly basis) and other administrative tasks like ordering, reporting etc.
Assistant Marketing Manager (Lubricants)
Atlas Autos Pvt. Ltd.
10.2023 - 07.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Drive business through sales/volume growth and ensure SKU-wise sales targets.
- Ensure business profitability (ROI of entire network) and gross margins.
- Carry out promotional and marketing campaigns /activities (including roadside camps & customer engaging activities) for brand awareness and customer coverage.
- Ensure business Profitability (ROI of entire network) and Gross Margins.
- Established strong relationships with major accounts and key decision-makers to increase sales in the designated territory.
Assistant Production Manager
Atlas Autos Pvt. Ltd.
10.2018 - 09.2023
- Managed daily operations of the production floor, ensuring all tasks were completed accurately and efficiently, as per HES standards.
- Defined manufacturing performance standards and reviewed outcome of performance goals to set future targets.
- Overcame obstacles and variables to maintain production efficiency, meet deadlines and achieve high levels of profitability.
- Assisted in reducing production costs by streamlining processes and eliminating waste.
- Implemented safety protocols, resulting in a decrease in workplace accidents and injuries.
- Oversaw routine maintenance programs and scheduled service to keep equipment functioning at peak levels.
- Managed continuous improvement initiatives to drive gains in quality, flow, and output by implementing lean production strategies.
Management Trainee Officer
Atlas Autos Pvt. Ltd.
03.2018 - 09.2018
Education
Master of Business Administration -
Institute of Business Management
Karachi 04.2001 -
Bachelor of Engineering - Industrial And Manufacturing Engineering
NED University of Engineering & Technology
Karachi 04.2001 -
High School Diploma -
Pacific High School
Port Orford, Oregon, USA 04.2001 -
Skills
Relationship Building
Sales Presentations
Competitor Analysis
KPI Tracking
Business development and planning
Goal Setting and Achievement
Adaptability and Flexibility
Teamwork and Collaboration
Market Trend Analysis
Problem-solving aptitude
Certification
Maintenance Management with TPM, PIM
Software
Microsoft Powerpoint
Microsoft Word
Microsoft Project
Microsoft Visio
Languages
Urdu
Native language
English
Advanced
C1
Timeline
Area Sales Manager (Lubricants)
Atlas Autos Pvt. Ltd.
07.2024 - Current
Assistant Marketing Manager (Lubricants)
Atlas Autos Pvt. Ltd.
10.2023 - 07.2024
Assistant Production Manager
Atlas Autos Pvt. Ltd.
10.2018 - 09.2023
Management Trainee Officer
Atlas Autos Pvt. Ltd.
03.2018 - 09.2018
Master of Business Administration -
Institute of Business Management
04.2001 -
Bachelor of Engineering - Industrial And Manufacturing Engineering
NED University of Engineering & Technology
04.2001 -
High School Diploma -
Pacific High School
04.2001 -
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