Results-driven business development professional with expertise in lead generation, market research, and client relationship management. Proven ability to identify growth opportunities and enhance sales efforts, contributing to significant revenue generation through strategic outreach. Committed to driving business growth and pursuing continuous professional development in a dynamic environment.
Overview
2
2
years of professional experience
Work History
Manager Research & Business Development Sales
Walee Technology Pakistan/Mena
11.2024 - Current
Conduct in-depth market research to identify potential business opportunities, monitor macroeconomic and industry trends, and analyze their impact on operations and strategy.
Built and maintained a robust lead pool and prospect database through deep market research and proactive outreach, supporting continuous sales pipeline activity.
Leverage CRM systems like HubSpot and LinkedIn Sales Navigator, as well as analytics tools, to efficiently track and report on business development activities.
Conduct outreach to prospects and senior decision-makers via cold calling, targeted email campaigns, and social media channels to generate qualified leads and drive event sales.
Represented Walee at key industry events like Web Summit Dubai, driving business development through networking.
Prepare strategy-focused presentations and analytical reports for internal and external stakeholders, ensuring alignment with strategic objectives and impactful communication of key insights.
Coordinated with cross functional teams to align client needs with service delivery and campaign execution.
Maintain and strengthen relationships with clients after the sale, ensuring satisfaction and securing repeat business and event attendance.
Leading PSL Digital Marketing by coordinating with top-tier clients nationally and internationally, successfully onboarding them through comprehensive meetings, detailed presentations, and strategic planning to meet their goals.
Business Analyst Executive to CEO/COO
Haidri Beverages Pvt. Ltd. Pepsi Cola International Franchise
04.2023 - 11.2024
Supported executive decision-making with market research, territory planning (AOP), and sales dashboards (Excel, Power BI).
Change management by realigning GTM Analytics with Sales Infrastructure to boost revenue.
Initiated and managed business development activities across local sectors, targeting key brands for digital campaigns and influencer partnerships.
Conducted market research and drive market expansion plans and coaching for distributor workforce; implemented rollout of Sales OOR modules across the team.
Built relationships with regional decision-makers, customizing proposals to meet local marketing objectives and campaign needs.
Tracked lead performance using CRM platforms and supported follow-ups to secure renewals and upsell opportunities.
Improving Sales Capabilities through Training sessions of Sales Team over ongoing Digitalization and New Developments taking place in entire Commercial/Sales Support Value Chain & Processes, based on Market Research Data.
Strategic Commercial review of various market segments in terms of daily sales vs target, merchandising, brand visibility and customer foot-fall for analytical decisions related to Sales Support Activities.
Collaborated with cross-functional teams, including supply chain and marketing, for smooth operations and product availability.
Digitized sales operations by implementing software systems like THEIA/SAP at the distributor end for streamlined reporting.
Maintain clear and proper financial records of company and outlet order productivity and territory data.
PEP+ Projects Lead at Haidri Beverages: Installation of 3.5MW solar System at Haidri Beverages Islamabad and 1.5MW solar system at Northern Beverages Peshawar and awarded an achievement by Chairmen PepsiCo.
Education
Bachelor of Science - Electrical Engineering
Fauji Foundation University
Islamabad
01.2023
Skills
Lead generation and prospecting
Competitor research
Client relationship management
Market research and analysis
Sales proposal development
CRM software proficiency
Presentation delivery
Cross-functional collaboration
Event networking
KPI tracking and reporting
Time management
Digital marketing strategies
Sales software integration
Marketing tactics
SAP expertise
HubSpot knowledge
LinkedIn utilization
Microsoft Word proficiency
Microsoft PowerPoint skills
Microsoft Excel expertise
Google Sheets proficiency
Google Docs familiarity
Project management skills
Complex problem-solving
Honours
Student Ambassador, National Energy Efficiency & Conservation Authority (NEECA), Islamabad, 03/01/22, 05/01/23
President Engineering Department, Fauji Foundation University, Islamabad, 06/01/22, 05/01/23
Languages
English
First Language
English
Advanced (C1)
C1
Accomplishments
PepsiCo Best Analyst Award
Timeline
Manager Research & Business Development Sales
Walee Technology Pakistan/Mena
11.2024 - Current
Business Analyst Executive to CEO/COO
Haidri Beverages Pvt. Ltd. Pepsi Cola International Franchise