Abdullah Faraz
London
Summary
Forward-thinking Paid Ads Campaign Manager experienced working with cross-functional teams and stakeholders for driving initiatives and business objectives, improving product search experience through Search Advertising on Amazon.
Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Diverse professional experience in account management at Amazon.
Experience in leading key accounts in the Consumer Electronics, Personal Grooming and Clothing category. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Advertising Manager
Buy Box Experts, Freelance
08.2023 - Current
- Engaged in ongoing campaign optimization, account management, and ad placement of advertising campaigns across a variety of Amazon accounts and regular performance reviews with stakeholders (Children's Place)
- Develop and execute comprehensive Advertising strategies, primarily focused on Amazon, to drive sales and exceed performance objectives.
- Managed a $4M annual ad budget for Children's Place in the apparel category, driving $80 million in revenue in 2023.
- Analyze the products like ASIN rankings, ratings, customer feedback/reviews, and keyword opportunities as well as product sales performance to determine the best and worst-performing SKUs.
- Monitor campaign performance, keyword bids, and budgets on a daily basis and maintain Impression share, and other key KPI metrics.
- Run weekly account analysis and prepare charts and reports using Microsoft Excel (v-lookup, pivot tables) to explain account performance to the client
- Develop unique and creative campaign ideas, by analyzing competitor ads, keywords, and strategies through tools Helium10,
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
Paid Search Manager
OMD EMEA
12.2021 - 07.2023
- Develop and execute comprehensive campaigns strategies, primarily focused on Amazon, to drive sales and exceed performance objectives across the EMEA market
- Managed an annual budget of £1M for Philips in the Mother & Child product category,
encompassing electronics. Effectively allocated and optimized the budget across various digital marketing channels and campaigns to maximize brand visibility, drive customer engagement, and achieve significant ROI. - Utilize data analysis tools such as Qlik Sense, Pivot Charts, Looker, Excel & SKAI to prepare and deliver data-driven reports to senior management and external
stakeholders. These reports were instrumental in developing and implementing a robust strategy, which resulted in a significant 40% increase in organic search engine rankings - Understanding clients' business and requirements. Formulating strategies and road maps for the successful delivery of PPC Campaigns.
- Conducted in-depth competitor reviews to examine competitor ad placement, keyword usage, placement bids, and landing page activities.
Ecommerce Manager Amazon
Bothongo Hygiene Solutions SA
03.2021 - 11.2021
- Managed end-to-end operations for the company with various retailers, media plan creation, media buying, account setup, campaign creation, optimization, testing, reporting, client presentations, and post-call actions
- Specialized in managing and optimizing product campaigns on Amazon and Shopify, conducting comparative analysis, and using Helium10 for keyword research to maintain high Best Seller Ranks (BSRs) through PPC campaigns
- Accountable for implementing and delivering high-level SEO campaigns, including activity planning and scheduling.
- Conducted SEO analysis and delivery, including keyword research, competitor analysis, content, and backlink audits.
Ecommerce Specialist
CANDURE SERVICES LTD
05.2018 - 08.2020
- Manage PPC campaigns and control ACOS
- Amazon case handling and resolving FBA issues
- Support product launches on Amazon/eBay including content, imagery, pricing, etc
- Contribute to web store-related promotional campaign activities designed to increase sales
- Own process for managing new product updates and launches on the Amazon store including brand
registry, A+ content, answering customer queries
Ecommerce Specialist
Utopia Industries Pvt. Ltd
03.2016 - 04.2018
- Coordinated with cross-functional teams, including product managers and creative designers, to align PPC campaigns with broader marketing objectives and brand guidelines
- Launched and managed Sponsored Products, Sponsored Brands, and Sponsored Display ads, achieving significant visibility and sales growth across various product lines.
- Conducted in-depth keyword research using tools like Helium10 and Jungle Scout, identifying high-converting keywords and enhancing campaign targeting.
Education
Master of Science - Data Science
Hertfordshire University
Hertfordshire01.2022
Senior High School Degree - Science
Kendriya Vidyalaya Sevoke Road
Siliguri03.2009
Skills
- Account Management
- Revenue Generation and Calculating ROI
- Microsoft Office (MS Excel v-lookup and Pivot tables)
- Google Analytics
- Pay-Per-Click Advertising
- Display Ads
- A/B Testing
- Keyword Research
- Competition Analysis
- SKAI, PacVue, CitrusAd
- Campaign Optimization and Implementation
- Marketing Strategies
- Manage Budgeting and Allocation
- E-commerce platform
Certification
- Amazon Advertising Foundations Certification”
- Amazon Ads Retail Certification
- Amazon DSP Advanced Certification
- Sponsored ads Certification
Timeline
Senior Advertising Manager
Buy Box Experts, Freelance
08.2023 - Current
Paid Search Manager
OMD EMEA
12.2021 - 07.2023
Ecommerce Manager Amazon
Bothongo Hygiene Solutions SA
03.2021 - 11.2021
Ecommerce Specialist
CANDURE SERVICES LTD
05.2018 - 08.2020
Ecommerce Specialist
Utopia Industries Pvt. Ltd
03.2016 - 04.2018
Master of Science - Data Science
Hertfordshire University
Senior High School Degree - Science
Kendriya Vidyalaya Sevoke Road
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