Hubspot CRM
Abdullah Arif
Marketing Strategist
Bradford
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Marketing Strategist
Glance World Travels And Tourism LLC
06.2019 - Current
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Developed comprehensive marketing plans, leading to successful product launches and increased market share.
- Established strategic partnerships with industry influencers to expand brand exposure and credibility.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
- Mentored junior team members on best practices in marketing strategy development, contributing to their professional growth and the overall success of the team.
- Conducted market research to identify new opportunities and target markets.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
Education
Master of Science - MS Marketing
University of Lincoln
Lincoln 04.2001 -
Skills
Promotional Events
undefinedAccomplishments
- Resolved product issue through consumer testing.
- Supervised team of 10 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Affiliations
- Project Management Institute
- Society of Human Resource Management
Software
Zoho
Timeline
Marketing Strategist
Glance World Travels And Tourism LLC
06.2019 - Current
Master of Science - MS Marketing
University of Lincoln
04.2001 -
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