Go High Level (GHL)
Abdul Baseer
Digital Marketing Specialist | Google & Meta Ads Manager | Lead Generation Expert | Inbound Marketing & Outreach Expert| Go High Level Expert|
slamabad
Summary
Tech-savvy Digital Marketing Specialist with more than 6 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Detail-oriented Team Manager, experienced in leading product strategy and business development using in-depth knowledge of market trends.
Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
IZ Square
5 2023 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Technical Team Manager
Techception
06.2022 - 04.2023
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Led employee relations through effective communication, coaching, training, and development.
- Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
- Collaborated with cross-functional departments to drive cohesive efforts towards common goals and objectives.
- Enhanced team productivity by implementing efficient task delegation and time management strategies.
- Led development and execution of strategic plans to meet company objectives, driving team success.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Established team priorities, maintained schedules and monitored performance.
- Conducted comprehensive market research to inform project direction, ensuring competitive edge.
- Enhanced team productivity by implementing agile project management methodologies.
- Implemented new software tools to automate repetitive tasks, enhancing team efficiency.
Digital Marketing Expert
Techception
03.2021 - 05.2022
- Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Streamlined internal communication processes through the implementation of team collaboration tools such as Slack or Trello, increasing overall productivity among team members.
- Optimized conversion rates by A/B testing landing pages and implementing data-driven improvements.
- Conducted competitor analysis to identify gaps in the market and opportunities for growth, enabling strategic planning and execution of targeted marketing campaigns.
- Collaborated with cross-functional teams to ensure cohesive messaging across all digital channels.
- Conducted regular keyword research to maintain relevancy in search engine rankings while staying ahead of competitors'' tactics.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
SEO Executive
Workitude Services
01.2019 - 03.2021
- Completed keyword research to target clients based on keyword targeting.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
- Created and executed successful content marketing campaigns, leveraging SEO best practices to drive targeted traffic and increase brand visibility.
- Utilized search engine optimization and emphasized importance of link building.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Streamlined website architecture for enhanced crawlability and indexation by search engines.
- Trained colleagues on SEO fundamentals, increasing team knowledge and fostering a culture of continuous growth in the field.
- Analyzed and audited clients' websites to address performance issues.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Search Engine Optimization (SEO) Specialist
TechSolutionsPro
07.2018 - 01.2019
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Followed all company policies and procedures to deliver quality work.
- Conducted comprehensive competitor analysis to inform strategic decisions.
- Boosted company's online presence by developing comprehensive digital marketing strategy.
- Conducted in-depth market research for identifying new business opportunities.
- Developed effective improvement plans in alignment with goals and specifications.
Education
Bachelor of Science - Computer Science
Comsats University Islamabad
Islamabad, Pakistan 04.2001 -
Skills
Digital Marketing
Marketing Strategies
Audience Engagement
Market Analysis
Search Engine Optimization
Content Marketing
Social Media Marketing
Email Marketing
Social Media Management
Online Marketing
KPI Monitoring
Project Management
Content Marketing Strategy
Digital Advertising Platforms
Keyword analysis
Marketing strategy
Google Analytics
Marketing Automation Tools
SEM strategy development
Email marketing campaigns
Business Development
Sales Funnel Development
Revenue Generation
Google Analytics Setup
Audience outreach
Online Branding Strategies
SEO Strategies
E-commerce Marketing
Product Promotion
Client Relationship Management
Awards
- React Participation Award
- Employee Of The Year
- Hyper Helper
Software
Slack
Clickup
Asana
SEMRush
Ubersuggest
Hootsuite
Google Analytics
FB Ads Manager
Languages
Urdu
Native language
English
Advanced
C1
Timeline
Technical Team Manager
Techception
06.2022 - 04.2023
Digital Marketing Expert
Techception
03.2021 - 05.2022
SEO Executive
Workitude Services
01.2019 - 03.2021
Search Engine Optimization (SEO) Specialist
TechSolutionsPro
07.2018 - 01.2019
Bachelor of Science - Computer Science
Comsats University Islamabad
04.2001 -
Digital Marketing Manager
IZ Square
5 2023 - Current