Go High Level (GHL)
Abdul Baseer
Digital Marketing Specialist | Google & Meta Ads Manager | Lead Generation Expert | Inbound Marketing & Outreach Expert| Go High Level Expert|
slamabad
Summary
Tech-savvy Digital Marketing Specialist with more than 6 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Detail-oriented Team Manager, experienced in leading product strategy and business development using in-depth knowledge of market trends.
Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
IZ Square
5 2023 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Streamlined marketing operations by introducing project management tools and automating repetitive tasks.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
Technical Team Manager
Techception
06.2022 - 04.2023
- Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
- Led employee relations through effective communication, coaching, training, and development.
- Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
- Collaborated with cross-functional departments to drive cohesive efforts towards common goals and objectives.
- Enhanced team productivity by implementing efficient task delegation and time management strategies.
- Led development and execution of strategic plans to meet company objectives, driving team success.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Established team priorities, maintained schedules and monitored performance.
- Conducted comprehensive market research to inform project direction, ensuring competitive edge.
- Enhanced team productivity by implementing agile project management methodologies.
- Implemented new software tools to automate repetitive tasks, enhancing team efficiency.
Digital Marketing Expert
Techception
03.2021 - 05.2022
- Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Increased lead generation through the creation of targeted email marketing campaigns and engaging social media content.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Enhanced customer engagement with the development of a comprehensive content marketing strategy, including blog posts, infographics, and video content.
- Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
- Streamlined internal communication processes through the implementation of team collaboration tools such as Slack or Trello, increasing overall productivity among team members.
- Optimized conversion rates by A/B testing landing pages and implementing data-driven improvements.
- Conducted competitor analysis to identify gaps in the market and opportunities for growth, enabling strategic planning and execution of targeted marketing campaigns.
- Collaborated with cross-functional teams to ensure cohesive messaging across all digital channels.
- Conducted regular keyword research to maintain relevancy in search engine rankings while staying ahead of competitors'' tactics.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
SEO Executive
Workitude Services
01.2019 - 03.2021
- Completed keyword research to target clients based on keyword targeting.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Boosted organic traffic through the implementation of technical SEO strategies, including site speed optimization and schema markup.
- Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
- Created and executed successful content marketing campaigns, leveraging SEO best practices to drive targeted traffic and increase brand visibility.
- Utilized search engine optimization and emphasized importance of link building.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Streamlined website architecture for enhanced crawlability and indexation by search engines.
- Trained colleagues on SEO fundamentals, increasing team knowledge and fostering a culture of continuous growth in the field.
- Analyzed and audited clients' websites to address performance issues.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Search Engine Optimization (SEO) Specialist
TechSolutionsPro
07.2018 - 01.2019
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Followed all company policies and procedures to deliver quality work.
- Conducted comprehensive competitor analysis to inform strategic decisions.
- Boosted company's online presence by developing comprehensive digital marketing strategy.
- Conducted in-depth market research for identifying new business opportunities.
- Developed effective improvement plans in alignment with goals and specifications.
Education
Bachelor of Science - Computer Science
Comsats University Islamabad
Islamabad, Pakistan 04.2001 -
Skills
Digital Marketing
Awards
- React Participation Award
- Employee Of The Year
- Hyper Helper
Software
Slack
Clickup
Asana
SEMRush
Ubersuggest
Hootsuite
Google Analytics
FB Ads Manager
Languages
Urdu
Native language
English
Advanced
C1
Timeline
Technical Team Manager
Techception
06.2022 - 04.2023
Digital Marketing Expert
Techception
03.2021 - 05.2022
SEO Executive
Workitude Services
01.2019 - 03.2021
Search Engine Optimization (SEO) Specialist
TechSolutionsPro
07.2018 - 01.2019
Bachelor of Science - Computer Science
Comsats University Islamabad
04.2001 -
Digital Marketing Manager
IZ Square
5 2023 - Current
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