ABDUL RASHEED MUSANI
Summary
Currently serving as Assistant Vice President - Marketing with a proven track record of driving innovation, measurable growth, & strategic brand development. Collaborated closely with cross-functional teams to ensure brand consistency and integrated marketing strategies across various digital channels. Led a dynamic team of SEO specialists to develop and execute comprehensive Search Engine optimization strategies across various Google platforms & SERP's.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Vice President - Marketing
SIGMA EMPIRE PVT LTD
03.2024 - Current
- Currently serving as Assistant Vice President - Marketing with a proven track record of driving innovation, measurable growth, & strategic brand development.
- Collaborated closely with cross-functional teams to ensure brand consistency and integrated marketing strategies across various digital channels.
- Led a dynamic team of SEO specialists to develop and execute comprehensive Search Engine optimization strategies across various Google platforms & SERP's.
Digital Marketing & SEO Manager
PACEGLOBAL SERVICES PVT LTD
06.2022 - 02.2024
SEO Specialist - Team Lead
TECHSOL IT
12.2021 - 06.2022
SEO Intern - Executive
SYSCROWD
08.2021 - 11.2022
- Successfully increased website traffic through the implementation of SEO best practices and targeted content strategies, resulting in a significant boost in organic search rankings.
Education
Bachelor of Business Administration - undefined
KASB INSTITUTE OF TECHNOLOGY
01.2021
Intermediate - undefined
KARACHI BOARD
01.2016
Skills
- Digital Marketing
- Paid Media (Meta, Google, LinkedIn)
- Performance Marketing (CPA, ROAS, LTV)
- Social Media Strategy
- Google Ads
- Technical SEO
- On-Page & Off Page SEO
- Local SEO
- Google Business Profile Optimization
- Email Marketing
- Communication
- Creative Problem Solving
- Analytical thinking
- Team Work
Certification
Digital Marketing & SEO, Institute of Business Administration (IBA)
Accomplishments
- Certification of President of Sports Society, KASB Institute of Technology
- Employee of the Month, Sigma Empire Pvt Ltd, 2025-01-01, For leading a paid media campaign that delivered 5.2x ROAS
- Employee of the Month, Sigma Empire Pvt Ltd For exceptional performance in digital strategy, innovation, and team collaboration.
Personal Information
Abdul Rasheed Musani is a digital marketing strategist and business growth professional with expertise in SEO, content strategy, and brand development. He is passionate about helping businesses scale through creative and data-driven solutions.
Timeline
Assistant Vice President - Marketing
SIGMA EMPIRE PVT LTD
03.2024 - Current
Digital Marketing & SEO Manager
PACEGLOBAL SERVICES PVT LTD
06.2022 - 02.2024
SEO Specialist - Team Lead
TECHSOL IT
12.2021 - 06.2022
SEO Intern - Executive
SYSCROWD
08.2021 - 11.2022
Bachelor of Business Administration - undefined
KASB INSTITUTE OF TECHNOLOGY
Intermediate - undefined
KARACHI BOARD
Similar Profiles
Buddhini BamunawalaBuddhini Bamunawala
Manager Operations at Nutri Veto (PVT) Ltd | SIGMA Pharmaceuticals (PVT) Ltd. (Royal Canin)Manager Operations at Nutri Veto (PVT) Ltd | SIGMA Pharmaceuticals (PVT) Ltd. (Royal Canin)
Mangesh K KulkarniMangesh K Kulkarni
Manager - SCM Operations at Merck – Sigma Aldrich Chemicals Pvt. Ltd.Manager - SCM Operations at Merck – Sigma Aldrich Chemicals Pvt. Ltd.
Soham KaleSoham Kale
Management Trainee at Sigma Winery Pvt. Ltd.Management Trainee at Sigma Winery Pvt. Ltd.
Kristen CormiaKristen Cormia
Assistant Vice President, Marketing Generalist - Client Marketing at U.S. Bank, Elan Financial ServicesAssistant Vice President, Marketing Generalist - Client Marketing at U.S. Bank, Elan Financial Services
Sumit ChawlaSumit Chawla
Assistant Vice President Marketing at LenskartAssistant Vice President Marketing at Lenskart