Abdul Rahman
Karachi, Sindh,SD
Summary
Experienced Advertising Manager with over 5 years of expertise in overseeing advertisements across leading e-commerce platforms including Amazon, Walmart, eBay, Target, Home Depot, Wayfair, and Lowe's. Skilled in managing a diverse portfolio of over 50 brands, each with an average spending range of $100k to $300k per account. Proficient in utilizing pivot tables and Excel for data analysis and reporting purposes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Advertising Manager
Spreetail
01.2023 - Current
- Launch, manage, and optimize all search marketing efforts across various channel platforms.
- Develop and execute comprehensive search marketing strategies to enhance visibility and drive conversions among marketplace customers.
- Collaborate closely with internal teams such as Merchandising, Vendor Management, and Pricing to ensure a cohesive brand approach aligning with margin goals.
- Monitor budgets, bids, competitor ads, and make adjustments to achieve ROI objectives.
- Conduct ongoing optimization at the campaign, Ad Group, product, and keyword levels.
- Provide weekly performance analysis demonstrating the impact of sponsored advertising on overall top and bottom line.
- Conduct market research to drive engagement across advertising placements on multiple channels.
- Translate business needs into actionable search marketing initiatives.
- Demonstrate agility and adaptability to manage change in a dynamic environment.
- Define brand strategy and search marketing requirements during brand pitch processes.
- Effectively communicate strategies to both internal and external stakeholders.
Associate Ad Manager
Buy Box Experts
02.2022 - 12.2022
- Supported Ad Managers in establishing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for designated accounts.
- Assisted in overseeing ad accounts and implementing bid and budget modifications as instructed by the Ad Manager.
- Reported to a Team Manager and communicated daily updates, recommendations, and insights to Ad Managers.
- Conducted in-depth Keyword, Competitor, and Market Research for each assigned account.
- Ensured weekly reports were comprehensive and precise.
- Filled in for Ad Manager during their absence, managing reports and optimizing ad accounts as required.
Associate Ad Manager
Signalytics
05.2019 - 12.2021
- Collaborated with Ad Managers to set up Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for assigned accounts.
- Assisted in monitoring ad accounts and executing bid and budget adjustments under Ad Manager guidance.
- Provided daily updates, recommendations, and insights to Ad Managers through reporting to Team Manager.
- Conducted comprehensive Keyword, Competitor, and Market Research for assigned accounts.
- Ensured weekly reports contained thorough and accurate data.
- Covered for Ad Manager during absences, managing reports and optimizing ad accounts as necessary.
Amazon Advertising Specialist
AMZ One Step
03.2017 - 04.2019
- Assisted in setting up Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets.
- Monitored and adjusted ad accounts based on Ad Manager direction.
- Provided daily updates, recommendations, and insights to Ad Managers.
- Conducted Keyword, Competitor, and Market Research.
- Delivered complete and accurate data in weekly reports.
- Covered for Ad Manager during absences, managing reports and optimizations.
Marketing Manager
Axact
01.2015 - 02.2017
- Continually maintained and improved company's reputation and positive image in markets served.
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Collaborated effectively within a team environment where ideas were exchanged openly, resulting in stronger overall campaign development.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
BA - Marketing
University of Karachi
Karachi03.2018
Skills
- Performance Analysis
- Advertising Strategy
- KPI Tracking
- ROI-driven strategies
- E-commerce Advertising Management
- Multi-platform Campaign Oversight
- Brand Portfolio Management
- Budget Allocation and Optimization
- Data Analysis and Reporting
- Proficient in Excel and Pivot Tables
- Client Relationship Management
- Strategic Planning and Execution
- Remarketing Strategies
- Problem-solving aptitude
- Social Media Marketing
- Pacvue
- Helium 10
- Google Ad
- Microsoft Ads
Accomplishments
- Conceived and independently founded eCommerce business, P-Caliber Electronics.
Certification
- AdWords Fundamentals
- Sponsored Ads Foundation
- Amazon Retail for Advertisers
- Amazon PPC Mastery
Timeline
Advertising Manager
Spreetail
01.2023 - Current
Associate Ad Manager
Buy Box Experts
02.2022 - 12.2022
Associate Ad Manager
Signalytics
05.2019 - 12.2021
Amazon Advertising Specialist
AMZ One Step
03.2017 - 04.2019
Marketing Manager
Axact
01.2015 - 02.2017
BA - Marketing
University of Karachi
- AdWords Fundamentals
- Sponsored Ads Foundation
- Amazon Retail for Advertisers
- Amazon PPC Mastery
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