Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Swimming ,Paddle
Languages
Work Availability
Work Preference
Websites
Timeline
Hi, I’m

Abdul Hannan

Lahore, Punjab
Abdul Hannan

Summary

Accomplished Performance Marketing Manager with a proven track record at House of Marketers, enhancing brand engagement through strategic social media campaigns and Google Ads. Expert in ROI analysis and client communication, I've significantly increased client revenue by 50%. My negotiation expertise and campaign optimization skills have consistently exceeded sales goals.

Poised Media Buyer touting 4 years of expertise recommending the appropriate strategies for campaigns. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Promoting exemplary skills in project management, analytics, and presenting information to clients.

Overview

4
years of professional experience
10
Certification

Work History

Sociable Guys

Senior Media Buyer
01.2023 - Current

Job overview

  • Juggled multiple projects and several clients at time successfully and always met tight deadlines.
  • Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Utilized effective marketing techniques to increase brand recognition.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Green Moon Media

Creative Strategist | Performance Marketer
01.2022 - Current

Job overview

  • Implemented strategies for promoting campaigns on social media.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Wrote engaging and successful marketing, advertising, and Ad copy.
  • Developed campaigns and specific marketing strategies for clients.
  • Tracked key performance indicators to measure success of campaigns.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Generated reports to support development and implementation of marketing plans.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Researched and evaluated potential new markets and products.

Roasbeast

Performance Marketer
07.2023 - 02.2024

Job overview

  • Wrote engaging and successful marketing, advertising, and Ad copy.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing client revenue 50%.
  • Developed campaigns and specific marketing strategies for clients.
  • Tracked key performance indicators to measure success of campaigns.
  • Conducted primary and secondary research to better understand customer needs and behaviors.

House of Marketers

Performance Marketing Manager
02.2022 - 01.2023

Job overview


  • Created and managed social media campaigns to increase brand engagement.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.


Education

Virtual Universtity
Lahore

BBA from Sales And Marketing
01-2024

University Overview

Tiktok Academy

Certified Media Buyer from Media Buying
06-2022

University Overview

Meta

Facebook Blue Print from Media Buying
01-2022

University Overview

Skills

  • Facebook Ads
  • TikTok Ads
  • Google Ads
  • Performance tracking
  • Social media advertising
  • Negotiation expertise
  • ROI analysis
  • Client Communication
  • Campaign optimization
  • Target audience analysis

Accomplishments

Accomplishments
  • Achieved 30k+ qualified leads with a single campaign for two straight years at a consistent CPA of 12$ for a law firm
  • Achieved 300% growth by applying growth accelerator strategy with accuracy and efficiency for a skin care brand
  • 1m$ in revenue from 100K$ for hair care brand by omni chanel Marketing

Certification


  • Facebook Blueprint
  • TikTok Academy Media buying professional
  • Google Skillshop


Swimming ,Paddle

Swimming ,Paddle

I love swimming and paddling. Being in the water is refreshing and freeing; gliding through it makes me feel light and agile. Paddling, whether in a kayak or on a paddleboard, brings me peace and connects me to nature. Both activities help me relax and escape from daily life. I always look forward to my time spent swimming and paddling.

Languages

Urdu, Punjabi
Native language
English
Proficient
C2
Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimeContract WorkPart Time

Work Location

Remote

Important To Me

Career advancementFlexible work hoursWork from home option

Timeline

Performance Marketer
Roasbeast
07.2023 - 02.2024
Senior Media Buyer
Sociable Guys
01.2023 - Current
Performance Marketing Manager
House of Marketers
02.2022 - 01.2023
Creative Strategist | Performance Marketer
Green Moon Media
01.2022 - Current
Virtual Universtity
BBA from Sales And Marketing
Tiktok Academy
Certified Media Buyer from Media Buying
Meta
Facebook Blue Print from Media Buying
Abdul Hannan