Slack / Teams
ABDUL BASIT KHAN
Business & Marketing Strategist | Brand Growth | Performance Marketing | Automation Expert
LAHORE
Summary
Growth-driven marketing and business management professional with proven expertise in brand strategy, performance marketing, and marketing automation. Experienced across diverse markets including Pakistan, Australia, and Dubai, with a strong track record of delivering measurable business impact through data-driven strategies and execution. Recognized for agility, creativity, and a results-oriented approach—transforming ideas into scalable growth initiatives and sustainable business outcomes.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Director - Brand & Marketing
SYNVIZ SOLUTIONS LLC
12.2022 - 01.2024
- Directed IMC marketing and brand strategy, driving a 60% growth in qualified leads via integrated SEM, paid advertising, LinkedIn outreach, and content marketing initiatives.
- Managed a remote team and facilitated communication via Slack and Microsoft Teams, ensuring smooth collaboration across departments.
- Drove brand development, refining brand voice and positioning, leading to a 90% increase in market recognition.
- Increased website traffic by 80% and improved conversion rates by 45% with optimized landing pages and email campaigns.
- Utilized Notion for project management, streamlining task tracking, and workflow efficiency across marketing initiatives.
- Automated marketing campaigns using Go High Level, resulting in improved lead nurturing and engagement.
- Analyzed performance with tools like Google Analytics and HubSpot, driving growth, and optimizing marketing efforts.
Senior Marketing & Client Services Manager
JALAL SALLAHUDIN (JS) EVENTS & PRODUCTIONS
06.2020 - 11.2022
- Led and supervised a team of Customer Service Associates, ensuring exceptional client experience and service delivery.
- Managed a key corporate client portfolio including Unilever, Haier, Engro Fert, Mobilink Jazz, BAT, PCB, and other top brands.
- Oversaw end-to-end project lifecycle – from ideation, pitching, costing, and client approvals to execution and post-event reporting.
- Team Lead at the Lux Style Awards 2021.Team Lead for the Lux Style Awards 2021, managing VIP client servicing, brand activations, and backstage operations
- Led the National Song Competition powered by Jazz, collaborating with industry icons Rohail Hayat, Ali Azmat, and Faisal Kapadia, delivering flawless production and exceeding client expectations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Managed social media accounts for optimal audience engagement and increased online presence.
SENIOR MARKETING EXECUTIVE
ZAMEEN.COM
08.2020 - 01.2021
- Leading real estate marketing campaigns and strategy for 21 high end projects involving top developers: Izhar Manu Builders, DHA, Bodla Builders, etc
- Leading, planning & launching 360 degrees real estate project marketing campaigns including Billboard Campaigns, TVCs, Below the Line (BTL) Activations, Site Branding, Digital (lead generation), Launch & Sales Events and Media Buying
- Focal point of contact for coordination with vendors: negotiations, planning, designing and execution
- Lead role in yearly marketing budget allocations
- Direct coordination with Director Sales and Director Marketing
- Successful activation of first mega mall for DHA Multan
- Completed and submitted monthly and yearly reports to support executive decision making.
Client Servicing Manager
JALA SALLAHUDIN (JS) EVENTS & PRODUCTIONS
11.2019 - 08.2020
- Led and supervised a team of Customer Service Associates to ensure that they are providing exceptional client experience
- Managing key corporate client portfolio of the company which includes Unilever, Haier, Engro Fert, etc
- Team lead at Lux Style Awards 2021
- Coached and supported team members to help them meet team goals
- Managed client relationships including resolution of complex client issues
- Led coordination with vendors for spotless event execution
- Enhanced client experience with top names in the industry
ASSISTANT BRAND MANAGER, PSL
LAHORE QALANDARS
05.2016 - 08.2018
- Developed, led, and executed marketing strategies & campaigns
- Involving BTL campaign planning and operations
- Brand & Business Development - Managing key sponsors (Mobilink Jazz and Geo TV Network) for new and continued support for Lahore Qalandars franchise and its initiatives
- Prepared & presented branding/sponsorship proposals
- Successfully launched and managed BTL campaigns & operations relating to Jazz Rising Stars across Punjab
- Successfully designed and launched Lahore Qalandars' smartphone app 'Find a Qalandar' and executed marketing campaign to increase downloads & signups
- Delivered outstanding support and efficient team management to LQ cricket team in Dubai during PSL 2017 and in Australia for Rising Stars tour while working with international players
Education
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING & FINANCE
LAHORE SCHOOL OF ECONOMICS
Lahore, Punjab, Pakistan 01.2012 - 01.2016
GCE A LEVELS - Economics , Business Studies, Urdu
NATIONAL GRAMMAR SCHOOL
Lahore, Punjab, Pakistan 01.2010 - 01.2012
Skills
Problem-solving
Software
Notion
Go High Level
Zoho
MS office
Hubspot
Timeline
Director - Brand & Marketing
SYNVIZ SOLUTIONS LLC
12.2022 - 01.2024
SENIOR MARKETING EXECUTIVE
ZAMEEN.COM
08.2020 - 01.2021
Senior Marketing & Client Services Manager
JALAL SALLAHUDIN (JS) EVENTS & PRODUCTIONS
06.2020 - 11.2022
Client Servicing Manager
JALA SALLAHUDIN (JS) EVENTS & PRODUCTIONS
11.2019 - 08.2020
ASSISTANT BRAND MANAGER, PSL
LAHORE QALANDARS
05.2016 - 08.2018
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING & FINANCE
LAHORE SCHOOL OF ECONOMICS
01.2012 - 01.2016
GCE A LEVELS - Economics , Business Studies, Urdu
NATIONAL GRAMMAR SCHOOL
01.2010 - 01.2012
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