Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
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Abdul Ahad Rizwan

Lahore

Summary

Creative Digital Marketing specialist with 3.5 years of experience creating world-class, engaging social content.

Achieved Masters in Strategic marketing degree from University of Greenwich. Meticulously tracking and analysing consumer metrics, producing detailed exclusive reports for stakeholders. Exceptional written communication skills.I have expertise in Social Media Marketing (SMMA), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing. I am highly motivated and now looking for my next opportunity offering an exciting challenge within Marketing Industry, where I can bring real value to business and develop my skills further.

Overview

9
9
years of professional experience
1
1
Certification

Work History

SEO Specialist

AR Global
Lahore
07.2024 - Current

SEO Specialist , 01/2024 till date - Current

AR Global - Remote (Pakistan)

  • Optimized website content for improved search engine rankings and user engagement by Google Search Console.
  • Conducted keyword research to identify opportunities for organic traffic growth with tools like Ahrefs, SEMrush and Google Keyword Planner.
  • Regularly monitored competitor activities to stay ahead of the competition.
  • Analyzed performance evaluation and insights, using Google Analytics and Google PageSpeed Insights.

Digital Community Manager

SJS International
Pakistan
01.2021 - 09.2021
  • Collaborated with corporate team members to create/edit blog topics based on business objectives, amplifying brand reach and recognition
  • Implemented innovative community management strategies for a better and positive brand image, and consumer interaction.
  • Increased the Rivaj UK brands Instagram followers from 325.000 to 840,000 in 9 months.
  • Increased inbound traffic by 32% for www.rivaj-uk.com.
  • Increased Amrij brands Instagram followers from 100,000 to 155,000 in 9 months.
  • Increased inbound traffic for the brands website by 50% (www.amrij.pk).
  • Worked on CRM systems that stores data of our customers using Hubspot and Salesforce
  • Worked on Shopify for back end stock management and for managing stock levels online.
  • Developed engaging content for community platforms to boost member interaction through good customer service, social media engagement, and SEO
  • Used to relevant keywords to make the website pop up on the top of google search results using keyword research.
  • Allocated the budgets that how much we need to spend for SEO and social media marketing
  • Created attractive and compelling content for our social media pages to engage with our existing customers through organic marketing and paid advertising
  • Implemented SEOs using the SEMrush, Google Keyword Planner, Google Search Console and Ahrefs.

Digital Sales Strategist

Aksperts
Pakistan
05.2020 - 12.2020
  • Managed relationships and worked cross-functionally across SEO, web development, content, and lead generation teams, highlighting adaptability and global market comprehension
  • Boosted sales figures via persuasive communication and rapport-building strategies, reflecting core marketing competencies.
  • Generated 100 leads every month by effective content and increased interaction with the customers.

Digital Customer Support Specialist

Talk Agent
Pakistan
11.2016 - 03.2020
  • Delivered exemplary online & telephone customer support and facilitated product and service promotion
  • Provide guidance to the customers regarding the product using the livechat and through calls
  • Helped in promoting the products which were on promotional deals.
  • Increased the sales by 25% through live chat in 6 months by giving excellent and customer centric customer service.

Marketing Intern

JS Bank
Pakistan
08.2016 - 10.2016
  • Delivered professional telephone-based customer support and facilitated company’s services promotion.

Education

MA Strategic Digital Marketing -

University of Greenwich
01.2023

BBA Marketing and Management -

University of South Asia
08.2021

Skills

  • Social media marketing
  • PPC
  • SEO
  • Content marketing
  • Competitor analysis
  • Performance analysis
  • Brand marketing
  • SEO optimization
  • Keyword research

Certification

  • Fundamentals of digital marketing by google digital garage.
  • Forage Virtual internship.
  • Made a marketing plan to introduce an app for Lululemon to make the customers journey easier while selecting a product according to their preference.
  • Simulation game. Played the game with a team and made a sneakers brand and took up sales to a high level with selected target market.

Timeline

SEO Specialist

AR Global
07.2024 - Current

Digital Community Manager

SJS International
01.2021 - 09.2021

Digital Sales Strategist

Aksperts
05.2020 - 12.2020

Digital Customer Support Specialist

Talk Agent
11.2016 - 03.2020

Marketing Intern

JS Bank
08.2016 - 10.2016

MA Strategic Digital Marketing -

University of Greenwich

BBA Marketing and Management -

University of South Asia
Abdul Ahad Rizwan