Summary
Overview
Work History
Education
Skills
Additional Information
Software
Timeline
Volunteer
Abbas Zakria Qasmi

Abbas Zakria Qasmi

Communications, Project Management, Business Development
Islamabad

Summary

Proactive and achievement-oriented Communications and Business Driven Resource/Consultant bringing 8 years of communications, operations and leadership experience with special emphasis on the development sector, GoP and other clientele. Effectively increasing traditional and digital footprint, social media reach and client digital profile to catapult, projects and companies forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Business Development Executive

Grape Technologies Pvt Ltd
12.2023 - Current
  • In process to devising a comprehensive Business Development and its operational strategy to cater to the capacity GT
  • Identifying the current trends, challenges, and opportunities in the IT industry.
  • Defined target customer segments based on industry needs and company strengths.
  • Evaluated internal strengths and weaknesses.
  • Identified external opportunities and threats.
  • Developed effective lead generation strategies.
  • Developing a strategy to utilize digital marketing, content marketing, and social media.
  • Developed strategies for customer retention.
  • Established feedback mechanisms to continuously improve services.
  • Evaluated and adopted relevant technologies for internal processes and customer solutions.

CEO

AZQ Media Co
03.2022 - Current
  • Founder and CEO of a media startup
  • Championed sustainability initiatives to reduce environmental impact while improving brand image among eco-conscious consumers.
  • Worked Closely with PTC and their leading distributor Al-Barka Trading to Revamp their Brand Image
  • Rebranding, communications, marketing and operational strategies devised for Propertify (Real Estate Firm) along with operational support.
  • Pro-Bono Work for NGO's, charities and good social causes

Communications Consultant

Pakistan Population Wing
05.2023 - 07.2023
  • Create content for Pakistan Population Wing and Disseminate
  • Website front HTML development
  • Presentations and coordination with government and private stakeholders.
  • Updated company media platforms to align with changing internal goals and external variables.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Produced and distributed brochures, newsletters and press kits.
  • Developed comprehensive media outreach plan to increase the visibility of the organization in local, regional, national & international markets
  • Increased internal and external visibility

Communications Consultant

PPW, Ministry of National Health Services Regulations and Coordination
04.2022 - 02.2023
  • Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
  • Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
  • Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
  • Collaborated with product marketing teams to develop communication plans and creative briefs.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Wrote press releases and other materials utilizing SEO practices.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Produced and distributed brochures, newsletters and press kits.
  • Used various social media platforms for media and blogger outreach.
  • Built and maintained positive relationships with public by utilizing strategic plans.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Made documentaries, designed marketing material and disseminated them to relevant platforms.

Lead Communications and Engagements

World Health Organization
11.2020 - 12.2021
  • Contracted by WHO to provide services to an initiative called Yaran e Watan (YeW) of the Ministry of Health
  • Services, Regulations and Coordination as a Communications and Engagement lead
  • Developed through-the-line campaign communication strategy
  • Created content for documentaries, annual reports, and other marketing materials for exposure
  • Contributed to growing the organizational portfolio
  • Generated a digital marketing strategy and content for websites and social media
  • Identifying the gaps within the previous C&E Strategy to evaluate the course of action
  • Devising a prelaunch strategy
  • Making and managing different reports encompassing C&E
  • Devising a Re-Launch strategy
  • Identifying and setting up objectives and goals for the initiative’s C&E
  • Liaison with partners and stakeholders
  • Developing strategies, plans and tactics to ensure proper work flow for C&E
  • Content creation for C&E team
  • Strategy to engage each partner and stake holder individually
  • Yaran e Watan, Medical Tourism, Population Program Wing
  • Accountable for all communications and operations of the three projects.
  • Designed company outreach and fundraising campaigns to engage with customers and other businesses.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Copyedited, proofread and revised advertisements, print materials and press releases before dispersal.
  • Maintained corporate website using content management systems and associated plugins.
  • Conducted media relations and responded to media requests for information.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

Lead Customer Operations

LMKR
01.2018 - 07.2020
  • Established and maintain a proper control environment for the Customer Operations Department whereby policies, procedures, and processes are understood by all stakeholders and are consistently followed
  • Taking Customer calls providing them the correct resolution at minimum time possible, sometime overriding protocol and company policies to facilitate the customer
  • Leading a team of five customer operations specialists
  • Coordinating with different departments to ensure maximum efficiency and streamlining processes
  • Communicating with the clients to address their issues directly
  • In charge of training newly hired team members and bringing them up to speed with the company’s policies, procedures and regulations
  • Ensuring that the efficiency of the operations is not compromised, alongside ensuring quick resolution to customer issues
  • Responsible for working closely with legal, R&D, support, sales and finance to facilitate revenue recognition; and making sure the revenue is recognized as per the Accounting Standards and company policy
  • Supervising both Tier 1 and Tier 2 activities and ensuring smooth operations.

Associate Producer

NEO TV Network
01.2015 - 10.2015
  • Programming
  • Part of following programming teams: Hizb-e-Ikhtelaaf, Marasala, Do Shud
  • Coordination and technical responsibilities to make sure all aspects of production are taken care of
  • Ensuring that programs and repeats are edited and uploaded to digital media
  • Getting guests on call and in the studio
  • Coordinating with the PR teams of prominent personalities
  • Input in terms of content to shed light into the ongoing current
  • Reviewed and cleared archival footage and music.
  • Created and managed production schedules.
  • Ran meetings and gathered required documentation.
  • Adhered to network policies and legal standards.
  • Edited video, choosing appropriate shots matching perfectly with news stories.
  • Developed schedules for production, editing, and duplication for timely delivery.

Production Intern

Pakistan Television, PTV
10.2014 - 12.2014
  • Worked in News desk, sports section and aided news desk head
  • Worked as Assistant Producer for program ‘Kashmir Magazine’
  • Facilitated production team by organizing materials and paperwork needed by production managers.
  • Fact-checked breaking news headlines by performing background research.
  • Collaborated with editors and other staff members to refine story angles and content.
  • Attended press conferences and other media events to gather relevant information and quotes for stories.
  • Participated in editorial meetings to discuss story ideas and content.
  • Edited, proofread and fact-checked content for accuracy.
  • Helped streamline production

Education

Master of Science - Journalism, Broadcasting and Communications

Girne American University
Istanbul
09.2015 - 07.2017

Bachelor of Science - Media Studies

Bahria University
Islamabad
09.2011 - 07.2015

Skills

    Problem-Solving

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Additional Information

VOLUNTEER WORK

  • Volunteer since 2018 with Green Volunteers that help the afflicted and impoverished

PUBLICATIONS

  • Google Books: http://bit.ly/2HocYUi Amazon Books: HTTPS://AMZN.TO/3BDFWQH
  • SOCIAL IMPACT OF MEDIA DISCOURSE IN THE AGE OF IDEOLGY
  • Research Gate: A comparative analysis of the speeches of the Pakistani Prime Minister and Indian Foreign
  • _Social_impact_of_media_discourse_in_the_age_ of_iDeolo gy_A_perspective_from_the_global_periphery POLITICS, IDEOLOGIES, AND MEDIA REPRESENTATION: A CASE STUDY OF PAKISTAN AND INDIA https://www.researchgate.net/public ation/333356368_Social_impact_of_m edia_discourse_in_the_age_of_iDeolo gy_A_perspective_from_the_global_p eriphery

Software

CRM

ERP

WordPress

Excel

Adobe Premier

Adobe Illustrator

FCP

Timeline

Business Development Executive

Grape Technologies Pvt Ltd
12.2023 - Current

Communications Consultant

Pakistan Population Wing
05.2023 - 07.2023

Communications Consultant

PPW, Ministry of National Health Services Regulations and Coordination
04.2022 - 02.2023

CEO

AZQ Media Co
03.2022 - Current

Lead Communications and Engagements

World Health Organization
11.2020 - 12.2021

Lead Customer Operations

LMKR
01.2018 - 07.2020

Master of Science - Journalism, Broadcasting and Communications

Girne American University
09.2015 - 07.2017

Associate Producer

NEO TV Network
01.2015 - 10.2015

Production Intern

Pakistan Television, PTV
10.2014 - 12.2014

Bachelor of Science - Media Studies

Bahria University
09.2011 - 07.2015

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Abbas Zakria QasmiCommunications, Project Management, Business Development