Aaqib Ahmed

As Social Media Manager at Iberianz, I have successfully led strategic initiatives across multiple platforms to boost brand awareness, engagement, and conversion. My role encompasses end-to-end ownership of social media strategy, content creation, influencer collaboration, campaign performance tracking, and cross-functional coordination.

Key Responsibilities and Achievements:

• Managed and grew brand presence across Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube, handling content planning, scheduling, posting, and community engagement.
• Designed and implemented comprehensive social media strategies to align with business goals, resulting in increased engagement and brand visibility.
• Created and maintained an editorial calendar to ensure consistent and strategic content across platforms.
• Led the development and execution of paid social media campaigns across Meta Ads and TikTok Ads Manager, achieving up to 5x ROAS for new brand launches.
• Conducted A/B testing on creatives and ad copy to optimize campaign performance.
• Collaborated closely with designers and videographers to produce high-quality visual content, ensuring brand consistency and audience appeal.
• Developed platform-specific content, including copywriting and optimization, using SEO and keyword research.
• Oversaw influencer partnerships and UGC (User-Generated Content) initiatives to enhance brand reach and credibility.
• Implemented best practices for each social media channel, and trained team members on emerging trends and tools.
• Analyzed performance metrics using tools like Google Analytics, SEMrush, and native platform insights to evaluate ROI, and inform strategy adjustments.
• Maintained a positive online presence by promptly addressing customer inquiries and managing reputation risks.
• Ensured compliance with legal and regulatory standards related to digital marketing and brand communications.
• Regularly benchmarked competitor activity and industry trends to stay ahead of the market.
• Collaborated cross-functionally with marketing, sales, and product teams to ensure message consistency across campaigns and channels.
• Contributed to broader content marketing efforts, including blog ideation, campaign planning, and integrated marketing initiatives.

Tools and Platforms Used: Meta Ads Manager, TikTok Ads Manager, HubSpot, Canva, ChatGPT, SEMrush, Google Analytics, Hootsuite.

Executed data-driven performance marketing strategies for an eCommerce brand, focusing on paid media, conversion optimization, audience targeting, and campaign performance to drive online sales, and maximize ROI.

Key Responsibilities and Achievements:

• Planned, launched, and optimized full-funnel paid advertising campaigns across Google Ads (Search, Display, Shopping, Remarketing), and Meta Ads (Facebook and Instagram).
• Implemented remarketing strategies targeting cart abandoners and past site visitors with tailored creatives and offers.
• Developed conversion-optimized landing pages, and conducted A/B testing to improve click-through and purchase rates.
• Managed daily ad spend and performance, achieving strong ROAS through precise targeting and bid strategies.
• Created campaign strategies based on funnel stages (awareness, consideration, conversion) to guide audience segmentation and creative messaging.
• Leveraged SEO insights and keyword research to support content alignment, and improve organic product discovery.
• Collaborated with creative teams to develop compelling ad visuals and copy aligned with brand voice and customer behavior.
• Analyzed customer behavior, shopping patterns, and campaign data using Google Analytics and Meta insights to optimize campaigns in real time.
• Produced detailed performance reports on ROAS, CPA, CTR, and purchase conversion rates to inform strategic planning.
• Tracked competitor activity and trends to maintain a competitive edge in advertising performance and customer acquisition strategies.

Tools Used: Google Ads (Search, Display, Shopping), Meta Ads Manager, TikTok Ads Manager, Google Analytics, SEMrush, Canva, Shopify.

Led digital marketing strategies for a service-based company, focusing on international campaigns, brand recognition, customer acquisition, and performance optimization across multiple channels.

Key Responsibilities and Achievements:

• Executed international digital marketing campaigns targeting countries such as the US, Canada, New Zealand, the Bahamas, and Australia to generate service inquiries and improve brand awareness.
• Managed paid advertising campaigns across platforms such as Facebook Ads, Instagram Ads, Twitter Ads, and Google Ads, focusing on driving high-quality leads for the service business.
• Conducted A/B testing on landing pages, email marketing campaigns, and ad creatives to improve conversion rates for service-related offerings.
• Analyzed campaign performance and customer behavior using Google Analytics, SEO metrics, and SEM data to optimize for ROI and customer acquisition.
• Developed targeted outreach campaigns through digital channels to generate leads and drive conversions for services offered.
• Implemented SEO strategies and optimized content to increase organic traffic and enhance visibility for service-related keywords.
• Produced detailed performance reports with insights on cost-per-acquisition (CPA), conversion rates, click-through rates (CTR), and ROI analysis for campaign optimization.
• Optimized landing pages and user journeys to ensure seamless service inquiries, and improved conversion rates from digital ads.
• Tracked competitor activities in the service industry, adjusting strategies to maintain a competitive edge.
• Collaborated with internal teams to create high-quality content (blogs, ads, emails) tailored for service promotion and customer engagement.
• Trained junior members of the marketing team on industry best practices, tools, and techniques in digital marketing.

Tools and Platforms Used: Google Ads (Search, Display, Remarketing), Facebook Ads Manager, Instagram Ads, Google Analytics, SEMrush, and Mailchimp.

Contributed to the development and execution of digital marketing strategies for a service-based company, with a focus on SEO, content marketing, lead generation, and social media management, to drive brand awareness and customer engagement.

Key Responsibilities and Achievements:

• Conducted market research to identify emerging trends and customer needs within industry sectors relevant to the company’s services.
• Managed SEO activities, including keyword research, link building, and content optimization, to improve organic search rankings and drive targeted traffic.
• Assisted in the development and execution of digital marketing strategies to increase company visibility and drive sales leads.
• Supported the creation and execution of online advertising campaigns to enhance brand awareness, and generate inbound leads.
• Managed and optimized social media profiles across platforms, including Facebook, Twitter, and Instagram, to boost brand exposure and audience engagement.
• Created and optimized content for the website, email campaigns, and social media channels to attract and engage potential customers.
• Collaborated with design teams to create visually appealing, on-brand graphics for websites and social media posts.
• Conducted A/B testing for various digital marketing campaigns to identify the most effective strategies, and improve conversion rates.
• Utilized Facebook Ads and Twitter Ads to promote the company’s services, products, and content to a targeted audience.
• Analyzed competitor activities to refine marketing strategies, and stay ahead of industry trends.
• Worked collaboratively with other departments to ensure cohesive marketing strategies and shared objectives across the company.

Tools and Platforms Used: Google Ads, Facebook Ads Manager, Twitter Ads, Canva, WordPress.