Google Adwords
Aamir Rana
Manager Digital Marketing & Communications
Islamabad
Summary
Certified Digital Marketing & Communications expert with extensive experience in building, maintaining, and running successful marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
7
7
Certifications
Work History
Manager Digital Communications
Tabadlab
Islamabad
04.2022 - Current
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Planning and executing all web, email, social media and display advertising campaigns
- Conduct social media analysis and web behavioural analysis
- Leverage Google analytics and digital analyst to specify reports and tracking requirements, interpret results and make recommendations to improve content and channel planning community activity
- Aid in reporting and optimization using Google Analytics and other digital media tools
- Make sure to conduct successful Tabadlab policy round tables with partners collaboration
- Oversee all existing on-line communities
- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Oversee and monitor user group creation, connecting communities and enhancing communication flows
- Professional Profile:
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Manager Digital Marketing & Communications
The Millennium Universal College, TMUC
Islamabad
01.2022 - 04.2022
- Leverage content/information being shared, identify trending topics, connect conversations, link new communities, all with the aim of enhancing communication and improving work flows across the organisation and with external partners
- Plan, execute and measure digital calendar strategy
- Awareness of on-line user needs and identify opportunities/solutions to enhance the platform
- Manage and support user adoption activities
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
- Working on Search Engine Optimization
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns and assess against goals
- Brainstorm new and creative growth strategies
- Plan, execute and measure digital calendar strategy
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
- Develop and monitor campaign budgets
- Prepare accurate reports on our marketing campaign’s overall performance
- Evaluate important metrics that affect our website traffic and target audience
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Maintain consistent brand image throughout all platforms
- Create email blast campaigns to target key customers
- Use advanced metrics to measure the success of marketing campaigns
- Keep up to date on the latest social media trends
- Planning on digital marketing and Business Development strategies of the various programs taught at TMUC
- Formulate a Digital Marketing plan for the year to enhance the brand name of TMUC
- Undertaking activities to increase awareness of TMUC amongst prospective partners
- Providing TMUC with market intelligence and advising on appropriate actions.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
Assistant Manager Digital Media
Riphah International University
Islamabad
03.2021 - 01.2022
- Developing digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Designing, building, and maintaining social media presence
- Planning and executing digital marketing budgets
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spending and performance based on the insights
- Brainstorming new and creative growth strategies through digital marketing
- Collaborating with internal teams to create landing pages and optimize the user experience
- Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Completing digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Proved successful working within tight deadlines and a fast-paced environment.
Marketing Officer
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Islamabad
05.2019 - 03.2021
- Communicating with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Coordinating innovative strategies to accomplish objectives and boost long-term profitability
- Establishing marketing goals based on past performance and market forecasts
- Assisting in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Development and designing of marketing materials (Brochures, flyers, social media creatives, booklets, website content)
- Approving and overseeing the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Development of long-term and short-term Marketing Plans
- Social Media Management (Facebook, Twitter, Instagram, YouTube, and Linked In)
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, SMS, Radio, and TV)
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Implementation and development of paid/organic digital marketing campaigns (Facebook,
- Instagram, LinkedIn, Twitter, Google AdWords)
- Developing and monitoring digital campaign budgets
- Preparing reports on digital marketing campaign’s overall performance
- Search Engine Optimization & Search Engine Marketing
- Maintaining yearly budget for Marketing
- Event Management & Coverage
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Social Media Expert
Zong CMPak, Islamabad
Islamabad
01.2014 - 03.2019
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of a company's social content
- Implementation and development of paid/organic digital marketing campaigns (Facebook,
- Instagram, and Twitter)
- Moderate all user-generated content in line with the moderation policy for each community
- Provide customer services over all social media channels and website
- Generate revenue on the company's different social media channels
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (S&P, e-commerce, etc.) to manage reputation, identify key players, and coordinate actions.
- Conducted daily updates to social media profiles to boost company online presence.
- Identified social media trends and developments to influence PR strategies.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Monitored marketing campaign progress with web analytics.
- Set individual goals for each month and worked hard to attain and exceed these milestones.
Web & Graphic Designer (Project)
BudOut Co
Islamabad
12.2013 - 01.2014
- Meeting clients or account managers to discuss the business objectives and requirements of the job;
- Estimating the time required to complete the work and provide quotes for clients;
- Developing design briefs that suit the client's purpose;
- Thinking creatively to produce new ideas and concepts and developing interactive design;
- Using innovation to redefine a design brief within the constraints of cost and time;
- Presenting finalized ideas and concepts to clients or account managers;
- Working with a range of media, including computer-aided design (CAD) and keeping up to date with emerging technologies;
- Proofreading to produce accurate and high-quality work;
- Demonstrating illustrative skills with rough sketches and working on layouts ready for print;
- Commissioning illustrators and photographers;
- Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers, and marketing specialists.
Assistant IT/Web & Graphic Designer
Pukar Foundation
Islamabad
07.2013 - 12.2013
- Responsible for the efficient operation and maintenance of all computer systems data and voice communications activities at the property
- Follow the process and use critical thinking to determine the accurate severity level of every incident
- Ensure accuracy in incident details including solutions provided
- Troubleshoot and research client issues, provide technical support and guidance, and ensure appropriate correspondence and timely follow-up with clients
- Adhere to department processes and provide feedback on process improvement
- Developing, designing, and updating the company's official website
- Maintaining Social media
- Designing flyers, brochures, and posters for different activities and events.
Education
BBA - Marketing
National University of Modern Languages
Islamabad 01.2007 - 06.2011
H.S.S.C - Commerce
Federal Board
Islamabad 01.2005 - 06.2006
S.S.C - Science
Federal Board
Islamabad 01.2003 - 09.2004
Skills
Social Media Management
Software
Google Analytics
Meta business & Ads Manager
Google Search Console
HubSpot
HootSuite
MailChimp
Adobe Suite
Canva
Figma
MS Office
Wordpress
TikTok Ads Manager
Twitter Ads Manager
LinkedIn Ads Manager
Certification
The Fundamentals of Digital Marketing, Google Garage
Timeline
Manager Digital Communications
Tabadlab
04.2022 - Current
Manager Digital Marketing & Communications
The Millennium Universal College, TMUC
01.2022 - 04.2022
Assistant Manager Digital Media
Riphah International University
03.2021 - 01.2022
Marketing Officer
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
05.2019 - 03.2021
Social Media Expert
Zong CMPak, Islamabad
01.2014 - 03.2019
Web & Graphic Designer (Project)
BudOut Co
12.2013 - 01.2014
Assistant IT/Web & Graphic Designer
Pukar Foundation
07.2013 - 12.2013
BBA - Marketing
National University of Modern Languages
01.2007 - 06.2011
H.S.S.C - Commerce
Federal Board
01.2005 - 06.2006
S.S.C - Science
Federal Board
01.2003 - 09.2004
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