Haider Pervaiz
Dubai
Summary
Strategic Senior Media Buyer known for productive and efficient task completion. Possess specialized skills in media planning, negotiation, and analytics. Excel in communication, adaptability, and problem-solving to achieve optimal results. Bring focus and dedication to every project, ensuring goals are met within deadlines. Have led campaigns that resulted in significant visibility and market penetration for clients across various sectors.
Overview
2
2
Languages
1
1
Certification
6
6
years of professional experience
Work History
Senior Media Buyer
Gateway Marketing Digital
Dubai, UAE
01.2025 - Current
- Developed comprehensive media buying strategies tailored to client objectives and target markets.
- Developed comprehensive media buying strategies aligned with client objectives and target demographics.
- Streamlined media buying processes to improve efficiency and reduce costs.
- Enhanced target market reach through tactical social media advertising.
- Monitored ongoing campaigns, adjusting strategies in real-time for maximum impact.
- Participated in media planning meetings to integrate buying strategies with overall marketing plans.
- Facilitated training sessions for junior media buyers on best practices and industry standards.
Social Media Marketing Assistant
Attraction Marketing
11.2023 - Current
- Crafted engaging and persuasive copy for social media posts, advertisements, and promotional materials.
- Engaged with customers on social media by addressing queries and concerns, building rapport and providing ongoing support.
- Utilised data analytics to report on social media performance, highlighting successes and areas for improvement.
- Managed $1M+ Meta Ads budget, generating millions in leads and sales annually.
- Collaborated with video editor to identify and extract top VSLs for A/B testing, optimising content performance.
- Integrated WordPress site with CRM, streamlining processes to support conversion rate optimisation.
- Developed effective email automations to increase lifetime value over time.
PPC Specialist
Stay Healthy
03.2024 - 12.2024
- Achieved over 400% ROAS during six-month contract with Shopping Ads.
- Conducted performance audit and developed Google Ads strategy, resulting in enhanced ROAS.
- Implemented enhanced conversion tracking and A/B testing to minimize ad costs.
- Defined pain points and benefits to create customer avatars and developed high quality UGC content using AI for targeted Shopping Ads.
- Coordinated with web developers to optimise mobile experience, leading to improved mobile search rankings.
- Used social media such as Facebook, Instagram, LinkedIn and Twitter to increase website traffic by 29%.
Media Buyer
Vybe Living
01.2021 - 01.2023
- Generated 67 qualified leads in four months, achieving over 500% ROAS in rental and housing niche.
- Implemented offline conversion tracking to evaluate ROAS accurately, developing Looker Studio reports for actionable data insights.
- Collaborated with design team to create ad copy that effectively addresses client objections and provides tailored solutions.
- Organised and maintained comprehensive customer database in Salesforce CRM to support targeted marketing initiatives.
Data Analyst, Internal Audit
Gu-Wi Gutters & Windows
07.2022 - 12.2022
- Analysed large datasets to identify trends and anomalies, providing insights for targeted business improvements.
- Created Looker Studio reports analysing metrics like Media Efficiency Ratio (MER) and MultiTouch Attribution (MTA) to inform strategic decisions.
- Conducted audit of ad account to refine strategy, increasing overall profitability.
- Implemented ad-blocker proof tracking to improve data collection, enabling more accurate ad optimisation.
Education
BSDM - BS Digital Marketing
University of Central Punjab
Lahore01-2021
Skills
- Media Buying
- Digital Marketing
- Search Engine Marketing
- Social Media Marketing
- Conversion optimisation
- Data Analytics
- Data visualisation
- Digital Ad Design
- Ad copywriting
- Email automation
- Digital content strategy
- Graphic design
Certification
- Google Ads Search & Display Certified
- Meta Certified Digital Marketing Associate
Languages
English
Bilingual
Custom
- Traveling
- Fitness
- Reading
- Gaming
Timeline
Senior Media Buyer
Gateway Marketing Digital
01.2025 - Current
PPC Specialist
Stay Healthy
03.2024 - 12.2024
Social Media Marketing Assistant
Attraction Marketing
11.2023 - Current
Data Analyst, Internal Audit
Gu-Wi Gutters & Windows
07.2022 - 12.2022
Media Buyer
Vybe Living
01.2021 - 01.2023
BSDM - BS Digital Marketing
University of Central Punjab